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A Sporty Italian SUV Evolves: Meet the 2025 Abarth Pulse
In a global automotive market increasingly turning to electric power, it's rare to find a new SUV that still offers a thrilling exhaust note and performance credentials. Yet Abarth, known for injecting sporty spirit into Fiat models, continues to offer combustion-powered excitement—particularly outside of Europe. Their latest update, the 2025 Abarth Pulse, brings striking Maserati-inspired design cues, upgraded features, and the same turbocharged punch that Brazilian car enthusiasts crave.
Exterior Styling: Maserati Inspirations and Modern Enhancements
Abarth’s facelift for the 2025 Pulse adds a bold new front end that subtly nods to Maserati’s storied design language. The updated grille stands out with its sleek shape and prominent "Abarth" script, flanked by the iconic Scorpion emblem rather than Maserati's traditional trident. Redesigned bumper air intakes and vivid red accents inject fresh energy, while these styling upgrades are set to appear soon on the related Fastback model as well.
Around the back, the signature dual exhaust tips remain nestled in the diffuser, emphasizing the Abarth Pulse’s performance intent. New 18-inch gloss black alloy wheels lend the SUV a more athletic stance, perfectly complimented by a sharp two-tone paint scheme. Buyers can choose from Banchisa White, Strato Grey, Volcano Black, or Montecarlo Red—each paired with a contrasting black roof, underscoring its sporty appeal.
Premium Cabin Experience and Modern Technology
Inside, the 2025 Abarth Pulse receives stylish upgrades while maintaining the comfort and connectivity features expected from a modern compact SUV. Distinctive leather sports seats adorned with Abarth embroidery offer enhanced support, while updated door panels with new vinyl treatments add a touch of sophistication. The standard sunroof brings extra light into the cabin, complementing the overall upscale vibe.
From a technology standpoint, the Pulse is well equipped: a 7-inch digital instrument cluster and a 10.1-inch infotainment touchscreen provide an intuitive, driver-focused cockpit. Wireless charging and essential driver assistance features—such as automatic headlights and wipers, lane departure warning, auto emergency braking, rearview camera, and parking sensors—strike the right balance between convenience and driving purity.
Performance and Engine Specifications
Under the hood, the Abarth Pulse 2025 carries forward its proven mechanical setup. The punchy 1.3-liter turbocharged T270 four-cylinder engine, running on both gasoline and ethanol, produces an impressive 183 hp (136 kW / 185 PS) and 270 Nm (199 lb-ft) of torque—delivering power exclusively to the front wheels via a smooth six-speed automatic transmission.
Performance is a key highlight: drivers can toggle between Sport, Manual, and the dynamic Poison mode—the fastest setting. According to Abarth, the 0-100 km/h (0-62 mph) sprint takes just 7.6 seconds, while top speed reaches 215 km/h (134 mph)—outstanding figures for a compact SUV in this segment.
Market Positioning and Value
The refreshed Abarth Pulse is now available for order in Brazil, with a starting price of R$ 157,990 (approximately $24,600 USD). Its pricing places it significantly above the standard Fiat Pulse range, which starts at R$ 98,990, but buyers are rewarded with extra performance and distinct Italian flair. Despite its premium status in the Brazilian market, the Abarth Pulse remains far more affordable than the similarly sized all-electric Abarth 600e, which is priced from €42,950 ($49,800) in Italy.
How It Compares
The Abarth Pulse distinguishes itself as one of the few remaining internal combustion hot SUVs available today—especially in markets like South America, where the shift to EVs has been slower. For enthusiasts who prioritize performance, exhaust sound, and Italian design, the Pulse offers a unique blend at a price point that undercuts electric competitors while surpassing the standard compact SUV crowd in charisma and speed.
Conclusion: Carrying the Abarth Torch Forward
With its bold new look, proven engine, and a host of interior refinements, the 2025 Abarth Pulse proves that spirited driving is alive and well—at least in Brazil. Its Maserati-inspired styling, loaded feature set, and thrilling performance make it a compelling choice for those seeking an affordable yet distinctive compact performance SUV.
Source: carscoops
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