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Subaru Brat Rumored to Return With a Modern Twist
Excitement is building in the automotive community as rumors circulate that Subaru may be reviving the legendary Brat nameplate. For car enthusiasts and lovers of unique utility vehicles, this possible return is generating serious buzz. Originally beloved in North America from 1978 to 1987, the Subaru Brat – also known as the Brumby in other markets – gained a cult following thanks to its unconventional style and versatile compact pickup design. However, if the whispers prove true, the new iteration could be dramatically different from the pint-sized classic many remember.
Subaru and Toyota: A Powerful Collaboration on the Horizon
Recent reports from Australia suggest that Subaru is actively investigating bringing the Brat back to life. What's particularly intriguing is that this revival may be made possible by a partnership with Toyota, one of the world's most influential automakers. Toyota is currently working on its own small pickup truck, and it’s speculated that Subaru could leverage this development by sharing the same modular platform. This wouldn't be the first time these Japanese giants collaborated, with successful joint projects like the Subaru BRZ and Toyota GR86, along with recent electric endeavors such as the bZ4X and Solterra, already under their belt.
Powertrain Possibilities: Electric, Hybrid, or Combustion?
A major talking point is the powertrain that the new Brat might utilize. Toyota has previously hinted at an all-electric compact truck, previewed by last year's EPU concept, but market dynamics mean a traditional combustion engine or hybrid powertrain could also be viable options. Either way, it’s clear both manufacturers are aiming to deliver an affordable small truck that appeals to a broad audience. Speculation persists that an electric version could feature dual motors offering up to 375 horsepower and an impressive 369 lb-ft (500 Nm) of torque, but this remains unconfirmed as Subaru has yet to release official details.
Potential Features and Specifications
If the Subaru Brat does return, fans can expect it to sport the automaker’s signature all-wheel drive system, ensuring strong performance tailored for adventurous lifestyles and challenging road conditions. The new model is tipped to grow in size, potentially rivaling contemporary compact pickups like the Ford Maverick and Hyundai Santa Cruz. While still small by modern standards, it would be a far cry from the ultra-compact original, leaning more towards practicality and comfort with likely four-door configurations.
Design Direction: Nostalgia Meets Modern Utility
The visual identity of the next-gen Brat remains a mystery, as few concrete details or concepts have surfaced. If Toyota’s electric EPU concept is any indication, we could see a bolder, tech-forward design language. There’s even speculation that, rather than reviving the original’s quirky two-door pickup layout, Subaru’s new truck could resemble the slightly larger, four-door Baja from the early 2000s, with a focus on cabin space, convenience, and versatility.
Market Positioning and Competition
Reviving the Brat could position Subaru in one of the most competitive segments: the compact truck market. By targeting rivals such as the Ford Maverick and Hyundai Santa Cruz, Subaru would aim to satisfy drivers who crave a blend of utility, nimble handling, and distinctive style. With Toyota rumored to be seeking affordable solutions for the American market, a collaborative effort could yield a new small pickup that stands out among mainstream options.
What We Know and What’s Next
At this stage, it’s important to note that Subaru has not publicly confirmed plans for a Brat revival. Reports remain unofficial, based on industry chatter rather than direct statements. Automotive fans should temper their excitement until an official announcement surfaces, potentially at the Tokyo Motor Show this November—an event that could provide our first glimpse of this eagerly-anticipated truck.
For now, the possibility of a Subaru Brat reimagined for the electrified, adventure-ready market has global car enthusiasts watching closely. Whether the new model pays homage to its quirky roots or embraces a more mainstream, practical identity, the return of this nameplate promises to shake up the compact pickup segment in exciting ways.
Source: carscoops
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