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Ford Territory Receives Fresh Design and Prepares for International Expansion
Ford is shaking up the global SUV market once again with the newly refreshed Territory, a stylish crossover that draws its roots from the Chinese-built Equator Sport. Once an Australian favorite, the “Territory” badge has been repurposed for a new generation, blending international appeal with a contemporary look. After a significant facelift, this mid-size SUV is poised to capture attention in markets far beyond China, with a rollout slated for Brazil and several other countries.
Exterior Design: Subtle Refinements, Big Impact
The 2024 Ford Territory showcases a bolder, more sophisticated image. Gone is the old split headlight configuration, replaced by a unified, attractive front fascia. A newly designed grille featuring a striking chrome-accented pattern and revised front and rear bumpers with body-colored inserts inject stand-out curb appeal. The Titanium trim, which will debut in Brazil, gets exclusive 19-inch alloy wheels and chrome door handles, adding another layer of refinement. Despite its sleeker exterior, the SUV retains its practical dimensions, measuring 4,685 mm (184.5 in) in length—perfect for urban adventures and family road trips.
Interior Comfort and Digital Features
Step inside, and you’ll find an upmarket cabin that emphasizes technology and comfort. The updated Territory keeps its advanced digital cockpit, highlighted by twin 12.3-inch screens delivering vital driving information and entertainment controls. Fresh upholstery color options and enhanced trim choices are now available, creating a tailored luxury experience. Ford promises more details on onboard technology and convenience features will be revealed as the launch date approaches.
Performance and Powertrain
Under the hood, the new Ford Territory continues with its proven turbocharged 1.5-liter EcoBoost engine. This efficient yet lively powerplant churns out 166 horsepower (124 kW/169 PS) and 260 Nm (192 lb-ft) of torque—ideal for both city driving and highway cruising. Mated exclusively to a seven-speed dual-clutch automatic transmission and front-wheel drive, the Territory delivers a smooth, responsive drive. While Brazilian buyers will initially receive this setup, Chinese markets also benefit from a plug-in hybrid variant, hinting at future electrified options for global consumers.
Market Position and Global Reach
The refreshed Territory made its public debut at the Interlagos Festival in São Paulo, signaling Ford’s commitment to the Brazilian SUV segment. The Territory has rapidly gained local popularity, with 2023 sales more than quadrupling to exceed 5,000 units. As anticipation builds for the facelifted model, even stronger numbers are expected. Pricing for the updated version is yet to be announced, but the outgoing model starts at R$ 215,000 (around $38,900).
Beyond Brazil, Ford’s updated mid-size SUV will soon hit roads in Argentina, Mexico, the Philippines, Vietnam, South Africa, Saudi Arabia, and other emerging markets—further solidifying its status as a key global contender.
Why Choose the 2024 Ford Territory?
With its modern styling, tech-forward interior, and robust EcoBoost performance, the 2024 Ford Territory stands out among mid-size SUVs. Its global focus, competitive pricing, and versatile package make it a must-consider option for families and urban drivers alike as Ford continues to push the boundaries in the competitive SUV segment.
Source: carscoops
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