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Ferrari Delays Second Electric Vehicle Amid Shifting Luxury Market Trends
Ferrari’s reputation for breathtaking acceleration is legendary—with many models sprinting from 0 to 60 mph (97 km/h) in under 3 seconds, these Italian supercars set the bar for high-performance vehicles worldwide. But even the iconic brand from Maranello is feeling the pressure of changing consumer preferences. According to recent reports, Ferrari has postponed the launch of its highly anticipated second electric vehicle (EV) by two years, now targeting a debut in 2028 instead of the originally planned 2026.
The Road to Ferrari’s First Electric Car
Ferrari remains committed to launching its inaugural all-electric model, rumored to be called the Elettrica, in spring 2026. The brand is set to unveil more teasers and details later this year, stirring excitement among automotive enthusiasts. However, the Italian marque is reevaluating its broader electrification strategy due to unexpectedly low demand from its clientele—seasoned supercar buyers who still value the visceral experience of combustion engines.
Market Positioning and Industry Trends
This cautious approach isn’t unique to Ferrari. Other luxury automakers are taking similar steps: Lamborghini has shifted the release of its first EV to 2029, Maserati discontinued its electric MC20 project, and even Porsche is retooling its strategy to make future EVs compatible with traditional engines. Aston Martin’s leadership has openly voiced buyer hesitancy toward fully electric models, highlighting a broader trend in the luxury automotive market.
Design, Performance, and Exclusivity
The first electric Ferrari, reportedly developed in collaboration with famed designer Jony Ive, is described as a "symbolic milestone" for the brand. This exclusive electric supercar is expected to command a price well upwards of $500,000, be "larger than normal," yet notably not an SUV. Production will be limited, making it a collector’s item rather than a mass-market vehicle. Performance specifications are still under wraps, but expectations are high that Ferrari will deliver a no-compromise EV driving experience.
Implications for Ferrari’s Future Lineup
The postponed second EV was speculated to be a more accessible model, potentially producing 5,000 to 6,000 units over five years. However, Ferrari currently does not expect enough consistent demand to justify this volume, particularly given the tepid market response to luxury electric sports cars so far. When approached for comment, Ferrari chose not to address these strategic changes.
Comparisons and What Lies Ahead
Delays offer Ferrari valuable time to refine its EV technology and ensure its electric offerings meet the brand’s exacting standards. Leading competitors like Porsche are also facing engineering challenges as they work to match the dynamic handling of combustion-powered sports cars in heavier electric models like the upcoming electric Boxster and Cayman. This underscores just how intricate the transition to high-performance EVs is for legendary automakers.
In summary, while Ferrari’s electrification journey is proceeding with caution, enthusiasts can look forward to innovations that honor the marque’s heritage. The delay may just ensure that Maranello’s future electric supercars live up to the Ferrari name when they finally hit the road.
Source: carscoops
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