Xiaomi Emerges as the Global Leader in Wearable Device Sales

In the first quarter of 2025, the wearable technology market experienced significant growth, with Xiaomi ascending to the top position as the world's leading seller of wearable devices. According to a report by Canalys, global shipments of wearable bands reached 46.6 million units during this period, marking a 13% increase compared to the same quarter in the previous year.

Xiaomi's Market Dominance

Xiaomi led the market by shipping 8.7 million wearable devices, capturing a 19% share. This achievement reflects a remarkable 44% year-over-year growth in shipments. The company's success is largely attributed to the continuous updates of its Smart Band and Watch series, alongside the introduction of more affordable Redmi products. Notably, the Redmi Band 5 emerged as one of the best-selling wearable gadgets in the first quarter of 2025.

Competitive Landscape

Apple secured the second position with approximately 7.6 million units shipped, accounting for a 16% market share. Huawei followed closely, selling 7.1 million wearable devices and achieving a 15% share, driven by strong demand for its Watch GT and Watch Fit series. Garmin also featured among the top five manufacturers, shipping 1.8 million units and holding a 4% market share.

Consumer Preferences and Market Trends

A Canalys survey conducted in European countries highlighted key factors influencing consumer decisions when purchasing smartwatches. Price and battery life emerged as the most critical considerations, followed by health tracking features, brand reputation, and design. Interestingly, sports-related functionalities were deemed less significant in the decision-making process.

Looking ahead, Canalys predicts that ecosystem integration and post-purchase services will remain central to competition in the wearable device market. Subscription-based models are expected to play a pivotal role in enhancing user engagement and generating revenue for brands.

Conclusion

Xiaomi's ascent to the top of the global wearable device market underscores its strategic focus on product innovation and affordability. As consumer preferences continue to evolve, companies that prioritize user-centric features and seamless ecosystem integration are likely to maintain a competitive edge in this rapidly growing industry.