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Dell Unveils Premium Series: A Fresh Chapter for Flagship Laptops
Dell has entered a new era in the world of high-performance laptops by retiring its iconic XPS branding and introducing the all-new Dell Premium Series. With the launch of the Dell 14 Premium and Dell 16 Premium, the company aims to deliver the same standard of top-tier design and technology—this time under a new name and with updated features. These new laptops blend familiar XPS aesthetics with the latest in processing power and connectivity, making them appealing options for both long-term fans and new users seeking productivity and style.
Striking Design Meets Next-Gen Performance
The Dell 14 Premium and Dell 16 Premium closely follow the celebrated minimalist design language of their XPS predecessors. Both laptops feature Dell's refreshed logo and are available in sophisticated Platinum Silver and Graphite Gray, easily fitting in both educational and professional environments. The core of these devices is Intel’s latest Core Ultra Series 2 processors (Arrow Lake), promising increased speed, superior AI capabilities, and seamless multitasking.
Speaking about this strategic shift, Kevin Terwilliger, Dell’s Senior Product Manager, described the rebranding as “a fresh beginning” for the company—offering customers an easier way to find the perfect PC without compromising on Dell’s signature quality, design, or performance.
Dell 16 Premium: Powerhouse Graphics and Advanced Features
The 16-inch Dell Premium stands out with a significant leap in graphics performance. The entry model comes equipped with Nvidia RTX 5060 graphics, with options for RTX 5050, RTX 5070, and even integrated Intel Arc graphics planned for future configurations. The top-tier variant with RTX 5070 also features Thunderbolt 5 connectivity—an essential for creators, engineers, and power users looking for cutting-edge data transfer speeds and peripheral options.
Dell 14 Premium: Slim, Flexible, and Enhanced for Productivity
While the Dell 14 Premium offers a slimmer profile and slightly less graphical power, it doesn’t compromise on practicality. Out of the box, it features integrated Intel graphics, but users seeking more power can opt for Nvidia’s RTX 4050 GPU. A major enhancement is the support for up to 64GB LPDDR5 RAM, double the previous cap and a substantial upgrade for multitasking professionals. With the introduction of Wi-Fi 7, users can expect faster, more reliable wireless networking—keeping this laptop competitive with the latest technology trends.
Design Consistency with XPS Roots
Dell has retained key design hallmarks from the XPS series, such as the seamless edge-to-edge keyboard with a touch-sensitive row. While this keyboard design is visually striking and comfortable, some users may still find it less tactile than what’s offered by Apple’s MacBook Pro or older XPS 15 models.
Pricing, Availability, and Market Impact
The Dell 14 Premium starts at $1,650, and the Dell 16 Premium begins at $2,700. Both models are now available in the United States and Canada, aimed at users who prioritize a blend of style, power, and reliability. Their thoughtfully chosen color options and robust specifications make them strong candidates for educational settings, business professionals, and creative enthusiasts alike.
A Bold Move to Reshape Flagship Notebooks
By retiring the XPS brand, Dell is taking a calculated risk to redefine the future of its premium notebook lineup. Early impressions highlight meaningful hardware upgrades and a strong continuity of design, but the real test will be user reception and market adoption. With competitive features and forward-thinking choices, Dell’s Premium Series is set to make waves in the high-end laptop market.
Source: dell
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