4 Minutes
Farewell to LG Smartphones: Last Call for Pending Updates
The curtains are closing for LG’s smartphone legacy. As of today, users have their final opportunity to install any remaining software updates on their LG devices. This marks the last chapter for a brand that was once a key innovator in the Android smartphone arena.
LG’s Exit: A Response to Fierce Competition
LG, the South Korean technology powerhouse, made a high-profile exit from the mobile phone market back in 2021, citing the "incredibly competitive" nature of the smartphone industry. With giants like Apple and Samsung dominating and the rapid rise of generative AI in mobile platforms, LG’s move is now seen as a strategic shift rather than a retreat. Even industry leaders are grappling to keep up with technology trends, highlighting just how challenging the smartphone landscape has become.
Shutting Down the Mobile Ecosystem: Critical Dates
As a parting gesture, LG had pledged extended Android support for its flagship devices—promising three years of updates for models launched from 2019 onwards, including the G series, V series, VELVET, and the innovative LG Wing. Mid-range offerings like the LG Stylo and K series, released in 2020, received two years of updates.
However, this support is coming to an absolute end. LG has officially announced that core services, such as the Mobile Phone Software Upgrade (FOTA), Update Center, and LG Bridge PC tool, will be decommissioned on June 30, 2025, at 00:00 KST (June 29 in North America and Europe). After this date, all over-the-air updates, PC software upgrade capabilities, and some default app downloads will cease to function. Today is the final window for LG smartphone owners to update their devices and safeguard their data.
Data and Privacy: What Happens Next?
With the shutdown of LG’s support services, the company ensures that all personal data collected for these mobile services will be deleted promptly. Exceptions only exist when regulatory compliance or company policy requires temporary retention for legal reasons. Users concerned about their privacy can rest assured that LG intends to fulfill its obligations responsibly.
Reflecting on LG’s Innovations and Legacy
Though no longer in the smartphone race, LG leaves behind a trail of technology milestones. The LG G3, released in 2014, was the first smartphone to feature a Quad HD (QHD) display and laser autofocus—raising the bar for display clarity and camera performance. The G Flex and G Flex 2 pushed boundaries with revolutionary curved OLED screens, offering durability and a futuristic experience.
Perhaps the most inventive was the LG Wing, a dual-screen marvel launched in 2020. Its swiveling secondary display enabled advanced multitasking and introduced "Gimbal Mode," with dual sensors that simulated the stabilization of a professional camera gimbal. These efforts helped LG earn a reputation for bold, experimental product design.
Comparisons and Market Relevance
Unlike Samsung and Apple, whose flagship smartphones continue to dominate global markets, LG pursued differentiation through innovation rather than volume. While this strategy garnered critical acclaim, it ultimately fell short in the face of relentless competition and shifting consumer preferences.
In the wake of its smartphone exit, LG has refocused its technological expertise towards emerging sectors: electric vehicle components, smart home devices, robotics, artificial intelligence, B2B solutions, and pioneering communication technologies like 6G. Industry rumors even suggest possible collaborations with other giants, such as a potential AI smartphone project with Samsung.
What’s Next for LG?
LG’s transformation extends to the broader tech landscape, with standout products like the UltraFine monitor—the world’s first 6K display—and a versatile 3-in-1 projector that functions as both a Bluetooth speaker and an LED mood lamp. The company’s pivot demonstrates adaptability in a rapidly evolving digital world.
Conclusion: One Last Update
Today’s deadline serves as a poignant reminder for current LG smartphone owners: if you have any outstanding updates, act now. While LG phones will soon lose official support, the brand’s contributions to mobile innovation will continue to inspire the global tech industry for years to come.
Source: neowin
Comments