Binance Appoints Ex-Gemini Europe CEO Gillian Lynch to Lead European Expansion Amid MiCA Regulations

Binance Strengthens European Strategy with Seasoned Compliance Leader

As the European crypto landscape adapts to the new Markets in Crypto-Assets (MiCA) framework, Binance—the world’s largest cryptocurrency exchange by trading volume—is making a strategic move. On July 4, Binance announced the appointment of Gillian Lynch, former CEO of Gemini Europe, as its new Head of Europe and the UK. This decision highlights Binance’s commitment to regulatory compliance as the foundation for future growth across tightly governed digital asset markets.

Gillian Lynch Brings Extensive Regulatory and Fintech Experience

Gillian Lynch has carved a reputation as a regulatory and fintech veteran, with a 20-year career bridging traditional banking and digital innovation. As CEO of Gemini Europe, she played a pivotal role in securing Ireland’s Virtual Asset Service Provider (VASP) registration and previously held strategic positions at the Bank of Ireland, overseeing retail and IT operations. At Leveris, a prominent fintech firm, Lynch led modernization initiatives that revamped legacy banking infrastructure. These experiences provide her with the expertise Binance needs to align with MiCA’s comprehensive compliance standards.

Leading Binance’s Regulatory Engagement and European Operations

Lynch’s mandate at Binance encompasses more than just day-to-day operations throughout Europe and the UK. She is also charged with advancing regulatory engagement and shaping constructive dialogue with authorities and stakeholders. This approach aims to ensure not only conformance with local and EU-wide regulations but also active participation in the evolving digital asset narrative. Lynch has emphasized that building trust and fostering collaboration with regulators and the broader crypto community are critical to creating a resilient and user-focused ecosystem.

“I’m eager to build on Binance’s strong momentum in Europe and the UK by working closely with regulators, policymakers, and our vibrant community. Together, we will uphold Binance’s high standards for user commitment and help define an inclusive future for digital assets with Binance at the forefront,” Lynch said.

Binance Pursues Licenses and Proactive Compliance Measures

Binance’s focus on regulatory credibility is evident in its proactive actions. As competitors like Coinbase and OKX secure MiCA licenses, Binance has strengthened its position by delisting several stablecoins—including Tether (USDT) and DAI—in the European Economic Area earlier this year to comply with MiCA’s asset guidelines. The exchange currently holds Digital Asset Service Provider registrations in France and Italy and is seeking approvals in Spain, Sweden, and Switzerland.

With Gillian Lynch guiding its European regulatory strategy, Binance aims to reinforce its leadership in the European crypto market, setting a new standard for compliance and trust in the digital asset industry.