3 Minutes
A New Era of Bespoke Luxury SUVs: The Widebody Cullinan Series II Black Badge
Rolls-Royce has always been the benchmark for exclusivity, and with the launch of the Cullinan Series II Black Badge, the brand takes ultra-luxury SUVs to a whole new dimension. Now, the creative experts at RDB LA in Los Angeles, California, have raised the bar even further, unveiling their striking widebody transformation—the first of its kind to feature distinctive LED ‘whiskers’ integrated into the redesigned front bumper.
The Evolution of the Luxury SUV Market
Once, the idea of high-riding models from iconic marques like Bentley, Aston Martin, Ferrari, Lamborghini, Mercedes-AMG, and Rolls-Royce seemed unimaginable. Fast forward to 2025, and the luxury SUV segment is packed with showstoppers such as the Bentley Bentayga, Aston Martin DBX S, Ferrari Purosangue, Lamborghini Urus SE, Mercedes-Benz G 63 AMG, and of course, the Rolls-Royce Cullinan—which many critics hail as the most luxurious SUV globally, a claim few would dispute.
Design and Refinement: Cullinan's Facelifted Series II
Debuting at the esteemed Concorso d'Eleganza Villa d'Este in 2018, the Cullinan was named after history’s largest gem-quality diamond, symbolizing peerless luxury. While the original model was recognized for its refined yet understated styling, the new Cullinan Series II has undergone a significant facelift. The latest version sports a much bolder presence up front, distinguishing itself with boomerang-shaped LED daytime running lights and aggressive new bumper vents—features now trending in the world of performance SUVs and even seen on the redesigned Porsche 911 (992.2).
Although its expressive front fascia earned playful comparisons to a ‘Stormtrooper’—especially in white-black Black Badge trim—it’s clear this iteration isn’t afraid of standing out. The Series II represents Rolls-Royce’s answer to customer demand for more individuality and road presence.
Performance and Customization: Black Badge Gets Wilder
In its potent Black Badge form, the Cullinan packs a robust 591 horsepower, solidifying its place among the most powerful luxury SUVs. But RDB LA, leading the aftermarket scene, doesn’t stop at factory specifications. Their latest 2025 Cullinan Series II Black Badge wears a dramatic widebody kit courtesy of 1016Industries, further enhanced with exposed carbon fiber accents for a contemporary and athletic look.
This bold Tempest Grey Cullinan rides lower than stock, thanks to custom black RDB Wheels that emphasize its imposing stance. But it’s the innovative LED ‘whiskers’—mounted within the bumper’s ‘gills’—that truly distinguish this build, pushing design boundaries and setting new aftermarket trends. This feature offers improved aesthetics and enhanced visibility, ensuring the Cullinan makes an unforgettable entrance anywhere.
Market Position and Competitive Edge
This widebody Cullinan Black Badge is more than a showcase of technical prowess—it's a statement piece that rivals bold creations from other tuners like Keyvany and Mansory. However, where its competitors sometimes stray into the territory of excess, RDB LA manages to deliver a transformation that balances sophistication with flair, reinforcing the Cullinan’s reputation as the pinnacle of both luxury and presence on the road.
Conclusion: A New Benchmark for Ultra-Luxury Custom SUVs
With its head-turning modifications, cutting-edge lighting, and performance enhancements, the RDB LA Widebody Rolls-Royce Cullinan Series II Black Badge is a testament to both engineering excellence and avant-garde design. It sets a high benchmark in the luxury SUV aftermarket, appealing to automotive enthusiasts seeking unmatched exclusivity and street presence. For anyone considering a Rolls-Royce Cullinan as the ultimate status symbol, this latest iteration proves there are still new heights to reach in the world of bespoke automotive luxury.
Source: autoevolution
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