DDC Forms $100 Million Bitcoin Treasury Alliance with Animoca Brands to Advance Web3 Innovation

DDC Launches $100 Million Partnership with Animoca Brands in Bitcoin Strategy

DDC Enterprise Limited, a leader in Asian food e-commerce and a New York Stock Exchange-listed company, has unveiled a game-changing $100 million partnership with renowned web3 powerhouse, Animoca Brands. This collaborative move marks a major step forward in the integration of blockchain technology and corporate treasury management.

The partnership is founded on a newly signed, non-binding memorandum of understanding, allowing DDC access to a $100 million allocation intended to accelerate Animoca Brands' Bitcoin-centric initiatives. DDC will leverage its resources and expertise to craft and execute strategic plans that maximize the yield and efficiency of Animoca Brands’ Bitcoin holdings.

According to the official announcement, this development arrives just days after DDC announced a strategic commitment to invest in Bitcoin. The agreement with Animoca Brands is poised to strengthen these efforts and expand DDC’s presence within the fast-evolving world of digital assets.

 

Yat Siu Joins DDC’s Bitcoin Visionary Council

As a key element of this collaboration, Animoca Brands' co-founder, Yat Siu, has been appointed to DDC’s newly established Bitcoin Visionary Council. His involvement is expected to provide invaluable leadership and guidance, enhancing DDC’s capabilities as they focus on developing a dynamic web3-driven Bitcoin treasury strategy.

Ms. Norma Chu, chairwoman, founder, and CEO of DDC, expressed her enthusiasm: “Bringing Yat Siu onto our Bitcoin Visionary Council introduces outstanding industry expertise and a valuable network that will help shape our strategic future. Together, we’re dedicated to innovation, robust risk management, and realizing Bitcoin’s transformative potential as a treasury asset.”

 

Corporate Trend: Bitcoin Adoption Surges Among Public Companies

Companies Lead in BTC Accumulation

DDC’s bold embrace of Bitcoin as a key reserve asset signals a significant shift echoing trends seen across the global crypto market. The company’s actions reflect the aggressive accumulation strategy that has elevated firms like Metaplanet to top ranks among corporate Bitcoin holders.

The movement is part of a wider wave of adoption: more publicly traded companies are integrating Bitcoin into their balance sheets, inspired by major players such as MicroStrategy. As of June 30, 2025, MicroStrategy had acquired a staggering 597,325 BTC, worth over $42 billion.

 

Institutional Investors Drive Bitcoin to New Highs

Recent research reveals that public companies amassed 131,000 additional bitcoins in the second quarter of 2025, an 18% increase in corporate Bitcoin reserves. By the end of Q2, total corporate holdings had surpassed 847,000 BTC. Furthermore, spot Bitcoin exchange-traded funds (ETFs) expanded holdings by 8%, or 111,000 BTC, reinforcing institutional confidence in Bitcoin as a store of value.

This influx of institutional investment, coupled with strategic partnerships like that of DDC and Animoca Brands, continues to fuel Bitcoin’s momentum, propelling its price beyond $118,000 and solidifying its role at the heart of the modern financial landscape.