Metaplanet Expands Bitcoin Holdings with $94 Million Investment as Crypto Markets Soar

Metaplanet Makes Another Major Bitcoin Purchase

Tokyo-based investment powerhouse Metaplanet has intensified its Bitcoin-focused treasury strategy, acquiring an additional 797 BTC—worth approximately $93.6 million—on July 14, 2025. This latest purchase was completed at an average price of $117,451 per Bitcoin, underscoring the firm’s commitment to cementing its position as Japan’s leading corporate Bitcoin holder.

Building a Robust Bitcoin Treasury

With this acquisition, Metaplanet’s total Bitcoin holdings now stand at 16,352 BTC, representing a total investment of roughly $1.64 billion and an average purchase cost of $100,191 per coin. The firm’s bold approach has generated significant returns, with CEO Simon Gerovich reporting a remarkable 435.9% yield on their BTC investments so far in 2025.

This substantial purchase follows on the heels of last week’s $238 million Bitcoin acquisition, signaling an accelerated pace in Metaplanet’s crypto accumulation strategy. Gerovich emphasized that the company remains laser-focused on amassing as much Bitcoin as possible during the initial phase of their two-stage plan.

"We need to accumulate as much Bitcoin as we can to reach escape velocity—making it increasingly difficult for competitors to catch up," stated CEO Simon Gerovich in a recent interview.

Future Plans: Leveraging Bitcoin for Corporate Growth

Metaplanet’s strategy is clear: after completing the accumulation stage, the firm intends to leverage its substantial Bitcoin reserves as collateral for raising capital. These funds will be used to acquire thriving, cash-flowing businesses that align with Metaplanet’s long-term vision and mission.

Surging Performance and Global Recognition

The strategy is already yielding impressive results. Trading volume in Metaplanet shares has soared, pushing the company to outperform giants like Toyota Motor and Sony Group on Japanese stock exchanges in 2025. This turnaround marks a stark contrast to Metaplanet’s earlier days as a struggling hotel management company. The company’s rising profile has placed it firmly in the international spotlight.

Ambitious Targets for Bitcoin Accumulation

Despite its sizeable holdings, Metaplanet remains well short of its ambitious goals. The company currently ranks as the fifth largest corporate Bitcoin holder globally, but aims to accumulate 100,000 BTC by the end of 2026 and ultimately secure 1% of the world’s total Bitcoin supply by 2027.

Bitcoin Price Rally Buoys Corporate Accumulators

This aggressive Bitcoin accumulation comes during a period of unprecedented market growth. Bitcoin itself has reached new all-time highs, trading above $122,000 at press time, fueling bullish sentiment and drawing global investor attention to corporate strategies like Metaplanet’s.