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Google Nest Aware Subscription Prices Are Rising Again
If you’re invested in Google’s smart home ecosystem, brace yourself for higher costs ahead. Google will soon increase the pricing for its Nest Aware security camera cloud subscriptions, impacting both new and existing users across all regions. The new rates are set to take effect on the first billing cycle occurring on or after August 15, 2025, marking the second major price hike since the service introduced its current tier system.
Updated Pricing Details for Nest Aware and Nest Aware Plus
For those subscribed to the basic Nest Aware plan, the monthly rate will jump from $8 to $10, with annual subscriptions now set at $100 instead of $80—a 25% increase. This plan includes 30 days of event-based video history, allowing users to review activity triggered by motion, sound, or other sensor events via compatible Nest cameras, video doorbells, or smart speakers.
The enhanced Nest Aware Plus plan, targeted at users needing more comprehensive protection, is seeing an even sharper increase. The monthly fee will rise from $15 to $20, and the annual price will escalate from $150 to $200. Subscribers to Nest Aware Plus benefit from up to 10 days of continuous 24/7 video recording alongside an extended 60-day event video history, making it a robust option for those prioritizing stringent home monitoring.
How Nest Aware Compares: Features and Subscription Tiers
Google’s Nest Aware service stands out for its integration with the wider Google Home ecosystem, providing smart notifications, intelligent alerts, and easy access to cloud-stored footage. While the standard plan is ideal for those wanting essential event-based recording, the Plus tier is designed for users keen on maintaining comprehensive, round-the-clock surveillance across multiple smart devices. Both tiers support seamless access through the Google Home and Nest apps, enabling swift review and management of stored events.
Price Hikes Far Outpace Inflation
This is not the first time Nest Aware pricing has increased. When Google restructured the subscription model in 2020, the base plan started at $6 per month ($60 yearly) and Plus at $12 per month ($120 per year). Following the upcoming adjustment, both subscription tiers will have seen a cumulative price rise of about 67% in just over five years—a pace far outstripping the roughly 25% U.S. inflation recorded during the same period. The last adjustment occurred in 2023, demonstrating Google’s tight schedule for revisiting pricing.
Reasons Behind the Increased Nest Aware Subscription Fees
In a message sent to subscribers, Google attributed the price changes to general "market shifts," including factors like inflation and changes in local tax regulations. Notably, the hardware itself has not increased in cost—these are purely cloud and service fees affecting digital functionality tied to devices you already own.
Market Impact and Advice for Smart Home Enthusiasts
For smart home users already juggling multiple digital subscriptions—be it streaming, cloud storage, or additional smart device services—these escalations can quickly make managing your home’s digital infrastructure more expensive. Even minor increases add up, particularly with several ongoing subscriptions.
If you’re looking to save on Nest Aware, consider switching to an annual plan before the higher rates take effect. For current users, the increased pricing will be reflected in bills issued from August 15, 2025, onward.
Why Nest Aware Still Matters in 2025
Despite higher costs, Nest Aware continues to be a leading choice for home security. The service’s tight integration with Google’s AI-driven alerts, face recognition, and the Google Home platform means users get real-time insights and easy video access, keeping homes secure and smartly connected. For tech enthusiasts who prioritize convenience and scalable home security, Nest Aware’s features still present a competitive edge in smart surveillance solutions—even as the market sees rising subscription costs.
Source: howtogeek
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