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Netflix Sets New Streaming Record in 2024
Netflix continues its reign as the king of streaming platforms, and its recent financial report for Q2 2024 reveals some jaw-dropping numbers. Users worldwide spent an astonishing 95 billion hours watching movies and series on Netflix this year, breaking all previous viewing records and setting a new standard for global digital entertainment.
Standout Hits: Series and Films That Shaped the Year
Series Highlights
At the top of the charts is Adolescence, clocking in an impressive 145 million views and captivating fans with its raw portrayal of coming-of-age dilemmas. Not far behind are the addictive second and third seasons of Squid Game, which continued to thrill global audiences with high-stakes drama and gripping storytelling. Another notable mention is Ms. Rachel, an educational series initially launched on YouTube for kids, which now holds the seventh spot in Netflix's most-watched shows.
Blockbuster Movies
In the movie category, Back in Action dominated as the most-watched film in the first half of 2024, drawing in a massive 165 million views. Films like Straw and The Life List also garnered millions of devoted viewers. Animation lovers flocked to the vibrant world of K-Pop Demon Hunters, which soared to 37 million views within just a month of its June release.
Behind The Scenes: Cast, Production, and Netflix’s Growth
Powered by a diverse lineup of talent and innovative production teams, Netflix originals continued to blend high production values with global storytelling. Series such as Ozark and Orange is the New Black—first released prior to 2023—remained ever-popular, proving that timeless storytelling still has a firm grip on viewers’ hearts.
Netflix’s Business Boom: Advertising & Subscriber Updates
Netflix reported a remarkable 16% increase in revenue compared to last year, reaching $11.08 billion in the second quarter of 2024. The company’s global advertising revenue is on pace to double, fueled by the expansion of its internal advertising platform. With over 94 million users now on ad-supported plans, Netflix is rolling out new ad formats — including pause-screen ads — aiming for more precise targeting, better measurement tools, and fresh advertising experiences.
However, these advancements come alongside a rise in subscription fees: the ad-supported plan now costs $7.99/month (up from $6.99), and the base ad-free subscription has increased from $15.49 to $17.99.
Critical Reception and Personal Take
With an ever-evolving content library, from bold new originals to evergreen classics, Netflix has cemented its status as a cultural force in the entertainment industry. The platform’s ability to produce and distribute globally acclaimed series and movies remains unmatched. For film and series lovers, 2024 has already become a golden year for streaming, making Netflix an essential destination for anyone passionate about movies, TV shows, and the arts.

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