LEGO Unveils Iconic Game Boy Build Set in Collaboration with Nintendo

Relive Gaming History: LEGO Launches Near-Life-Size Game Boy Model

A new era of nostalgia-driven tech collectibles has arrived, as LEGO teams up with Nintendo to debut a stunning Game Boy building set for fans of both pop culture and gaming innovation. True to its reputation for detailed models, LEGO presents a near 1:1 scale replica of the iconic Game Boy, one of the most revolutionary handheld gaming consoles ever created.

Detailed Features: Classic Game Boy Elements Reborn

Designed with 421 individual pieces, the LEGO Game Boy set meticulously recreates the pivotal features that made the original device legendary. Builders will recognize the signature + Control Pad, classic A and B action buttons, and the familiar SELECT and START controls. Authentic details such as the adjustable contrast dial and volume wheel are also represented, demonstrating LEGO's commitment to precision and nostalgia.

This collectible is best described as a tribute to a milestone in video gaming history. LEGO highlights the set as a celebration of the "golden age of portable gaming," blending authentic design elements with fan-favorite features.

Innovative Interchangeable Game Pak System

One of the standout inclusions is a realistic Game Pak slot, allowing owners to swap between brick-built The Legend of Zelda: Link’s Awakening and Super Mario Land cartridges. These interchangeable modules enhance the model's interactive appeal, though it’s worth noting that the set is purely for display—functional gameplay is not supported.

Builders can further customize their display by choosing to insert a classic Nintendo start screen or scenes inspired by the included game paks, making it a perfect centerpiece for any collector’s shelf or tech enthusiast’s workspace.

Market Relevance & Lasting Legacy

First launched in 1989, the original Nintendo Game Boy sold over 120 million units worldwide, cementing Nintendo's position in the gaming industry and paving the way for groundbreaking successors like the Nintendo Switch. The LEGO Game Boy set stands as a testament to this enduring legacy, offering a hands-on experience that bridges the gap between construction play and digital culture.

Availability and Additional Collaborations

The Game Boy LEGO set (product number 72046) is available for preorder through the official LEGO online store for $59.99 (US), £54.99 (UK), or €59.99 (EU), with shipping scheduled to begin in October 2025. The kit will also be offered at LEGO retail locations and select global partners.

LEGO and Nintendo continue to expand their successful partnership, recently unveiling new Mario Kart-inspired sets, reinforcing their commitment to engaging tech-savvy and nostalgic audiences alike.