2025 Volkswagen Tayron Debuts in Australia: Spacious Crossover SUV Sets New Segment Standards

Volkswagen Expands Its Australian Lineup With the All-New 2025 Tayron

The highly anticipated 2025 Volkswagen Tayron has officially arrived in Australia, bringing versatility, advanced technology, and a family-friendly design to the competitive large SUV segment. Slotting between the ever-popular Tiguan and premium Touareg in Volkswagen’s range, the Tayron serves as a compelling option for those seeking a larger, value-packed crossover, and stands as a direct alternative to electric models like the VW ID.4 and ID.5.

Global Heritage and Local Launch

Initially introduced in 2018 exclusively for the Chinese market, the Volkswagen Tayron quickly gained traction as a spacious SUV produced by the FAW-Volkswagen joint venture, later spawning the stylish Tayron X coupe variant. Fast forward to 2024, the second-generation Tayron emerges as a global nameplate, replacing the three-row Tiguan versions and the Tiguan Allspace. Now manufactured in Wolfsburg (Germany), Puebla (Mexico), and Changchun (China), the Tayron's reach extends further than ever – with Australia as its latest destination.

Model Variants and Pricing

Australian customers can select from several Tayron variants, each tailored to diverse lifestyle needs and budgets:

• Tayron 110TSI Life (Seven Seats): Entry price of AUD 48,290, this version delivers a host of standard features, including stylish 18-inch Bologna alloy wheels, keyless entry, Digital Cockpit Pro, a 12.9-inch touchscreen infotainment system, and advanced Travel Assist technology.
• Tayron 150TSI Life (Five Seats): For AUD 53,990, enjoy 885 liters of cargo space, a robust 2.0-liter turbocharged 150kW engine with 4Motion all-wheel drive, adaptive DCC Pro suspension, and an impressive 2,500 kg towing capacity.
• Tayron 150TSI Elegance: Starting at AUD 59,490, this model enhances your journey with luxurious upgrades such as 19-inch alloy wheels, LED Plus headlights, premium leather seats, and enhanced interior sophistication.
• Tayron 195TSI R-Line: The range-topping R-Line begins at AUD 73,490, boasting a powerful 2.0-liter turbo engine delivering 195kW (261hp), R-Line styling cues, 20-inch Leeds alloy wheels, HD Matrix LED headlights, 3D animated LED taillights, a Harman Kardon audio system, and an expansive 15-inch Discover Pro Max digital display.

Customization and Optional Packages

Volkswagen offers Tayron buyers several customization options to enhance both style and comfort. The R-Line can be further elevated with the exclusive Black Style pack (AUD 1,500), which adds gloss black 20-inch wheels, distinctive black exterior accents, a bespoke R-Line front bumper, and refined black/anodized interior finishes. Additional standalone options include premium metallic paint choices (AUD 800–1,000), a panoramic sunroof (AUD 2,100), and for the 150TSI Elegance, the Sound & Vision package (AUD 4,200).

Performance, Technology, and Practicality

The new Volkswagen Tayron is engineered to deliver on every front, whether it’s daily driving or weekend adventure. The five-seat 150TSI Life impresses with its powerful 2.0-liter turbocharged engine and all-wheel-drive system, ensuring a dynamic yet composed drive. The flagship 195TSI R-Line sprints from 0-100km/h in just 6.1 seconds while surrounding occupants with luxury features and cutting-edge digital interfaces.

Interior comfort is paramount, with flexible seating for up to seven passengers, vast cargo space for families on the go, and a premium infotainment suite that keeps everyone connected. Travel Assist and a host of driver-assist features come as standard, reflecting Volkswagen’s continued commitment to safety and convenience.

Market Positioning and Competitive Edge

Strategically placed above the Tiguan and below the Touareg, the Tayron fills an important niche in Volkswagen's worldwide SUV strategy. With its blend of expansive interior space, advanced features, and accessible pricing, Tayron is poised to challenge established rivals – offering more equipment for significantly less cost compared to major competitors.

Volkswagen Passenger Head of Product, Arjun Nidigallu, summarizes it best: “The all-new Tayron is a highly competitive entrant in the mainstream large SUV segment, offering an elevated, generously equipped, and supremely practical car to customers, at a price that substantially undercuts the established players.”

Conclusion: A Standout Large SUV For Modern Needs

The 2025 Volkswagen Tayron is set to reshape expectations in Australia’s large SUV market, blending German engineering, global design sophistication, and a wealth of premium features. Its launch provides an attractive new choice for families, adventurers, and anyone seeking a versatile, value-focused crossover SUV that doesn’t compromise on performance, comfort, or style.