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Ford Partners Again with Dr. Squatch for a Tough New Release
In an unexpected yet creative collaboration, Ford and premium grooming brand Dr. Squatch have joined forces once more to launch a unique product inspired by Ford's legendary F-150 pickup truck. Building on last year’s success of the Bronco Bricc soap—crafted to reflect the wild spirit of the iconic Ford Bronco SUV—the duo has now introduced the F-150 Tough Scrub. This limited-edition soap pays tribute to the enduring strength and performance of the F-150, the top-selling truck in the U.S.
Design & Ingredients: Built Ford Tough, Just in Soap
The F-150 Tough Scrub is engineered to tackle dirt and grime with remarkable efficiency, echoing the durability and capability of the F-150 itself. The soap features a heavy-duty blend of pumice, natural corn cob powder, and nourishing coconut oil to deliver a deep clean and robust exfoliation. Notes of driftwood and leather infuse the bar with a rugged scent, giving users a fresh and masculine aroma reminiscent of the F-150’s powerful presence on and off the road.
Performance & Experience
The F-150 Tough Scrub is formulated with a pronounced, gritty texture that scrubs away even the most stubborn dirt—a nod to the truck’s performance reputation for handling the toughest jobs. Just as the Ford F-150 is designed for demanding environments, this soap is made for those who live life on the move and aren’t afraid to get their hands dirty.
Special Offers and Market Positioning
To celebrate the launch, Ford and Dr. Squatch are giving automotive enthusiasts a chance to win a 2025 F-150 through an exclusive sweepstakes open to U.S. residents over 18. No purchase is necessary, making this a fantastic opportunity for truck fans and collectors alike.
On the product front, both the F-150 Tough Scrub and the revived Bronco Bricc soap are available in packs of two for $16 or four for $30.40. Subscribers can purchase individual bars for $6, with sales available both online and in select retail stores. The Bronco Bricc returns with natural exfoliants like blue agave and sand, and delivers a woody, masculine scent from American Cedar and Oregon Pine.
Comparison & Automotive Branding Influence
Ford continues to innovate by blending its iconic automotive heritage with lifestyle products, targeting both die-hard truck lovers and adventurous spirits. While past fashion partnerships—such as the collaboration with alice + olivia—sparked debate, the new line of Bronco Denim Chevron concept attire brought style and substance to the Ford brand.
This innovative foray into lifestyle products underlines Ford’s commitment to connecting with its audience beyond vehicles, strengthening the F-150 legacy as more than just a pickup, but a way of life.
Source: carscoops
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