BMW Expands Individual Paint Options to Entry-Level Performance Models

BMW Brings Custom Color Choices to the 1 Series and Beyond

For years, accessing BMW’s exclusive Individual catalog—a suite of vibrant, head-turning paint finishes—meant springing for a high-end model. Now, that era is over. BMW has democratized personal expression in its lineup, introducing a stunning array of bespoke exterior colors to entry-level performance cars like the BMW 1 Series and 2 Series.

Personalization Redefined: Individual Colors for Everyone

BMW’s Individual program was once reserved for flagship luxury sedans or M performance icons, but starting early in this decade, even compact models like the 116i can be ordered in special hues previously exclusive to top-tier vehicles. In 2025, BMW takes things further by highlighting just how broad and accessible its customization offerings have become—showcasing the dynamic M135 hatchback and the sporty M235 sedan in colors traditionally reserved for its most premium cars.

Striking Color Choices: From Fire Orange to Turkish Blue

BMW Poland takes the spotlight with the fiery M135, finished in iconic Fire Orange. Remembered for its debut on the legendary M3 GTS (E92), Fire Orange (code "P73") is now available on a wide selection of models, ensuring drivers can make a bold statement whether driving a compact hatch or a luxurious M5 Touring.

The M135’s sedan counterpart, the M235, arrives in equally captivating shades: Borusan Turkish Blue (code "P9E") and Frozen Tampa Bay Green (code "P9B"). Turkish Blue is inspired by the livery of the M4 GT4 race cars run by Borusan Otomotiv Motorsport. Thanks to the collaboration between BMW's Individual team and the Turkish racing outfit, this beautiful blue is now an option on dozens of BMW vehicles. Meanwhile, Frozen Tampa Bay Green delivers the mesmerizing matte effect seen on flagship models—bringing sophisticated appeal to the M Performance compact sedan segment.

Exclusive Options at a Premium Price

Naturally, access to BMW’s Individual exterior palette comes with a premium. Pricing varies depending on the model and finish, often reaching thousands of euros or dollars. For example, the flagship 7 Series commands up to €12,000 for a two-tone scheme in Germany, while the X7 recently joined the dual-color club in Japan as a limited edition. These prices reflect the advanced processes and exclusivity involved in creating truly one-of-a-kind vehicles.

Unrivaled Customization Across the BMW Range

Today, BMW’s Individual catalog encompasses an unprecedented selection. Owners of everything from the compact 1 Series to the powerful XM can select from dozens—even hundreds—of unique paint finishes, with special, exclusive colors occasionally introduced for limited editions before becoming available across the range.

Model production location also plays a role in palette variety. Larger models like the M5 can be specified in up to 150 Individual colors, thanks to more advanced paint facilities. Meanwhile, vehicles like the M2, built at BMW’s San Luis Potosi plant in Mexico, currently offer a more limited range, though BMW has pledged to expand these options.

Performance Meets Personalized Design

BMW’s entry-level M135 and M235 aren’t just about looks—they boast impressive engineering and driving dynamics typical of BMW M Performance cars. These compact models deliver turbocharged power, agile handling, and the signature sporting character enthusiasts expect. The addition of bespoke Individual colors gives owners the opportunity to stand out on both the road and the track, seamlessly matching unique design with thrilling performance.

Market Position and Competition

By offering Individual paint options to its entry-level performance models, BMW strengthens its appeal to younger buyers and enthusiasts seeking premium personalization without the hefty flagship price tag. In doing so, BMW sets itself apart from competitors like Audi and Mercedes-Benz, who often restrict similar custom finishes to higher-grade models.

Conclusion: A New Era of Customization for All

BMW is redefining individualized style in the automotive industry. The expansion of the BMW Individual palette to entry-level performance cars offers more drivers the chance to express their personality on four wheels—proving that luxury and exclusivity are no longer reserved just for the top of the range.