Lamborghini Achieves Record Sales Powered by Hybrid Supercars and the Urus SE

Lamborghini Sets New Sales Milestone in 2025

Lamborghini, the iconic Italian marque renowned for its high-performance supercars, continues to dominate the luxury automotive market in 2025. The brand has officially announced impressive sales and financial results for the first half of the year, showcasing the remarkable momentum driven by its latest hybrid models and the ever-popular Urus SUV.

 

Financial Performance and Sustainable Growth

The Sant'Agata Bolognese-based automaker reported a robust operating profit of €431 million (approximately $498 million), accompanying an astonishing turnover of €1.62 billion (around $1.87 billion). With a profitability margin of 26.6%, Lamborghini demonstrates not only strong financial health but also a sustainable growth trajectory, all while executing a comprehensive product lineup transformation. This phase of "complete product range renewal" has been marked by the debut of advanced hybrid models, a direction that aligns with both industry trends and consumer preferences.

 

Sales Figures and Leading Global Markets

From January through June, Lamborghini delivered a remarkable 5,681 vehicles worldwide, representing a 2% increase over the same period last year. The EMEA region (Europe, Middle East, and Africa) positioned itself as the top market, accounting for 2,708 units sold. The Americas followed with 1,732 vehicles delivered, while the Asia-Pacific region received 1,241 units. This geographical breakdown emphasizes Lamborghini’s global reach and its enduring appeal to luxury performance car enthusiasts in every major automotive market.

 

A Hybrid Revolution: New Models Shaping the Future

Lamborghini’s strategic shift toward electrification is quickly proving successful. Stephan Winkelmann, Lamborghini’s CEO, confirmed that the decision to hybridize the entire range was “the right one,” particularly amid global economic and political challenges. The introduction of cutting-edge plug-in hybrids like the Revuelto and Urus SE has resonated strongly with buyers, setting the stage for even greater accomplishments when the all-new Temerario—the successor to the Huracan—hits the market.

 

Vehicle Specifications and Performance Highlights

The Revuelto stands at the forefront of Lamborghini’s new era, replacing the legendary Aventador. This flagship supercar combines a next-generation naturally aspirated V12 engine with three electric motors and a dual-clutch transmission (DCT), together producing an astonishing 1,001 horsepower (1,015 PS/747 kW). The Urus SE, a plug-in hybrid variant of Lamborghini’s best-selling SUV, delivers 789 horsepower (800 PS/589 kW), offering drivers improvements in comfort, driving dynamics, emissions, and overall efficiency compared to its predecessor, the Urus S.

The highly anticipated Lamborghini Temerario promises to redefine the segment as the Huracan’s plug-in hybrid successor. Equipped with a twin-turbocharged V8 coupled with hybrid technology, it generates a total output of 907 horsepower (920 PS/677 kW), ensuring exhilarating performance while moving the brand further into the electrified future.

 

Design, Market Positioning, and Competitive Edge

Lamborghini remains a benchmark in automotive design, consistently blending sharp aesthetics with aerodynamic functionality. The hybrid models continue the tradition of aggressive lines and bold presence, appealing to both purists and forward-thinking collectors. In a hyper-competitive segment where brands like Ferrari and McLaren also vie for supremacy, Lamborghini leverages a unique blend of Italian craftsmanship, technological innovation, and signature style.

 

Looking Ahead: Lamborghini’s Vision for the Future

With the full hybridization of its lineup fast approaching, Lamborghini is well-positioned for continued success. Confidence runs high that the arrival of the Temerario will further boost sales and reinforce Lamborghini’s position at the pinnacle of the luxury performance automotive market. The brand’s ability to adapt to sustainability trends while maintaining unrivaled driving excitement ensures a bright, electrified future for the "Raging Bull."