Samsung Partners with Liberty to Launch Iconic British Designs on Its Art TV Platform

Samsung Art TV Welcomes Liberty: A New Era for Digital Art Curation

Samsung is elevating the intersection of technology and art with its latest announcement: a visionary collaboration with renowned British design house Liberty. This partnership introduces a select portfolio of 20 iconic Liberty patterns to the Samsung Art Store, allowing global users of Samsung Art TVs—including The Frame—to effortlessly transform their living spaces with high-quality digital reproductions of timeless prints.

Bringing British Heritage to the Digital Age

The collaboration marks a milestone as Liberty becomes the first British design house to join the Samsung Art Store’s diverse digital art catalog, which already features more than 3,500 masterpieces from world-leading museums and galleries. Samsung’s curatorial team worked closely with Liberty’s design experts to select prints that translate beautifully to digital display, ensuring every detail and color remains vibrant on screen.

Rachael Roberts, Partnerships Manager at Samsung UK, explained, “Celebrating British creativity in such a forward-thinking way felt essential. This partnership offers a truly global audience the opportunity to experience Liberty’s distinct artistic heritage in their own homes through digital innovation.”

Signature Designs and Standout Collections

Among the debut releases, “Artemis”—a contemporary botanical interpretation of a Liberty classic—takes center stage, joined by the enchanting patterns “Enchanted Wood” and “Jungle Trip.” From nostalgic 1930s florals and intricately hand-painted botanicals to modern geometric motifs and whimsical dreamscapes, the curated lineup represents both Liberty’s storied past and its forward-looking design ethos.

Pere Bruach, Liberty Design Manager, highlighted how the collaboration breathes new life into the brand’s most celebrated creations: “What once adorned fabric and paper has now been reimagined as living artwork, adding a sophisticated artistic touch to every home.” The Autumn/Winter 2025 collection also makes a digital debut with titles like “Marina’s Tea Garden,” “Fantasy Land,” and “My Grown Up Star” reinterpreted for the Samsung Art Store.

Innovative Features and User Experience

Samsung’s Art TVs, led by The Frame, are celebrated for merging world-class display technology with expansive art collections. With QLED panels and customizable bezels, these displays double as décor and entertainment, providing ultra-realistic artwork that enhances any interior. Now, users have even greater flexibility in curating personalized digital galleries, thanks to the new Liberty additions.

Market Impact and Artistic Accessibility

In a world where digital transformation drives consumer expectations, Samsung’s ongoing expansion of its Art Store both democratizes access to global art and sets a new standard for connected home experiences. By embracing Liberty’s unparalleled patterns, Samsung not only honors traditional British design but also reaffirms its commitment to technological and artistic innovation. This partnership is poised to resonate deeply with design enthusiasts, tech-savvy homeowners, and anyone seeking to blend heritage artistry with state-of-the-art digital displays.