2 Minutes
At the 2025 Shanghai Auto Show, SAIC Volkswagen unveiled the ID. ERA, a groundbreaking full-size SUV concept that integrates extended-range electric vehicle (EREV) technology. This innovative model exemplifies Volkswagen's commitment to blending German engineering excellence with the rapid advancements of the Chinese automotive market.
Design and Aesthetics
The ID. ERA boasts a commanding presence with its bold, boxy silhouette and three-row seating configuration. The front fascia features a closed grille design complemented by an active intake system below, while the sleek side profile showcases a floating roof design. At the rear, full-width taillights and an illuminated central logo enhance its modern appeal.
Interior Features
Inside, the ID. ERA offers a minimalist yet luxurious cabin equipped with multiple screens, including displays for the second row and door panels. The second-row seats are designed as "executive seats," and the front passenger seat offers a "queen seat" option, ensuring comfort for all occupants.
Performance and Range
The ID. ERA is powered by a 1.5T engine coupled with an electric motor, delivering a pure electric range exceeding 350 kilometers. When utilizing the range extender, the total driving range surpasses 1,000 kilometers, addressing range anxiety and making it suitable for long-distance travel.
Advanced Technology
Equipped with an AI-based humanoid assistant, the ID. ERA offers seamless control of vehicle functions and infotainment. Its driver-assist system supports Level 2++ urban navigation-assisted driving (NOA), providing a semi-autonomous driving experience.
Market Positioning
As part of Volkswagen's "In China, for China" strategy, the ID. ERA is tailored to meet the preferences of Chinese consumers. It represents a significant step in Volkswagen's plan to introduce over 30 new models in China by 2027, with a focus on new energy vehicles (NEVs).
Comparative Analysis
In comparison to other electric SUVs, the ID. ERA's extended-range capability sets it apart, offering a blend of electric efficiency and the convenience of a range extender. Its advanced features and spacious design position it as a strong contender in the evolving electric vehicle market.
The ID. ERA concept underscores Volkswagen's dedication to innovation and its strategic focus on the Chinese market, promising a future where extended-range electric SUVs become a mainstream choice for consumers.
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