5 Minutes
The most extreme Ferrari Purosangue in existence is a bespoke Keyvany G Edition — a one‑of‑one commission built for a private client whose identity remains private. Unlike the stock model, this radically reworked Purosangue reportedly cost around $1.5 million, more than three times the price of a standard example. The conversion transforms Ferrari’s controversial four‑door FUV (Ferrari Utility Vehicle) into a muscular, carbon‑heavy showpiece aimed squarely at collectors and enthusiasts who want something unmistakably different.
Design & Styling
Ferrari originally softened the Purosangue’s exterior to avoid inflaming critics who were vocal about the brand introducing a utility vehicle. Keyvany ignored those constraints and applied an aggressive aero package that changes the car’s silhouette from subtle to theatrical. The conversion is essentially a rolling display of exposed carbon fiber and custom aero bits engineered to optimize airflow and reduce drag.
Extra vertical lights flank the outer ends of the stock DRLs, replacing the slim black panels found on the factory car. Carbon fiber strips run down the hood, creating a stark contrast with the Giallo Modena paintwork.
Wheels, Arches and Aero
Keyvany swapped the factory 22‑inch wheels for 23‑inch black rims. The larger wheels fill the arches better and give the car a more imposing stance, amplifying the Purosangue’s already muscular posture. Multi‑piece wheel arch extensions are wrapped in carbon, and continuous carbon elements run from the fender across the doors and above the side skirts. These side components merge into a substantial aero element ahead of the rear wheels, lending the car an almost armored look.
A carbon panel on the C‑pillar supports a prominent G logo. The rear receives a roof‑mounted wing and a carbon trunk spoiler bearing the Keyvany script. Down low, an aggressively styled carbon diffuser — complete with an integrated brake light — channels airflow exiting from under the vehicle. From a distance, the Keyvany G Edition reads as an entirely different model.
Interior
The bespoke interior is done in contrasting white and yellow tones, with perforated leather seats embroidered with Keyvany (and inconsistently spelled Kevyany in some places) lettering throughout the cabin. Where Ferrari’s stock interior aims for elegant restraint, Keyvany delivers a loud, bespoke environment that more closely resembles a show car than a factory FUV.
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Performance and Specifications
Production Purosangue straight from Maranello is powered by a naturally aspirated 6.5‑liter V12 delivering 715 hp (725 PS) and 528 lb‑ft (716 Nm) of torque. Ferrari claims a 0–62 mph (0–100 km/h) sprint in about 3.3 seconds and a top speed near 217 mph (350 km/h). Keyvany’s tuned example reportedly pushes peak output much higher — figures around 890 hp have been cited for some upgraded Purosangue builds — and it’s reasonable to believe this one‑off was enhanced beyond factory numbers to match its aggressive appearance.
Chassis and Dynamics
The conversion keeps the Purosangue’s fundamental chassis and drivetrain but augments aerodynamics and wheel/tire geometry, which can affect handling characteristics. Larger wheels, wider arches, and added aero devices change both unsprung mass and aerodynamic balance, so owners typically pursue bespoke suspension calibration and brake upgrades to retain dynamic performance and safety.
Market Positioning and Comparison
At approximately $1.5 million, the Keyvany G Edition occupies a unique niche between bespoke coachbuilt supercars and ultra‑limited collector cars. For the same outlay, a buyer could purchase three standard Purosangues and still have discretionary funds left for an extended European holiday, which illustrates the premium placed on exclusivity and custom craftsmanship.
Compared with a stock Purosangue, the Keyvany conversion trades subtlety for spectacle. Where Ferrari’s factory car targets buyers seeking an exotic grand tourer with four doors and V12 drama, Keyvany targets collectors who want maximal visual impact and one‑off individuality.
Who Should Consider This Conversion?
This kind of bespoke project appeals to collectors, high‑net‑worth individuals, and brand enthusiasts who prize rarity and are willing to pay substantial premiums for exclusivity. Purists who value factory authenticity and restrained design are likely to prefer the standard Maranello‑built Purosangue; those seeking headline‑grabbing presence will be drawn to the Keyvany approach.
Summary
The Keyvany G Edition Baesed Purosangue is more than a cosmetic exercise: it’s a polarizing reinterpretation of Ferrari’s four‑door V12 model. With extensive carbon fiber work, larger wheels, a reimagined cabin, and likely significant power upgrades, the car is a statement piece in the modern coachbuilt movement — expensive, exclusive, and designed to split opinions among enthusiasts.
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