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Strive's Bold Proposal to Meta: Add Bitcoin to the Balance Sheet
At the recent "Bitcoin 2025" conference held in Las Vegas, a video surfaced showing Matt Cole, CEO of Strive, in conversation with Mark Zuckerberg, the CEO of Meta. Cole made headlines by encouraging Zuckerberg to consider adding Bitcoin (BTC) to Meta's corporate treasury—an idea that could significantly impact both the company and the broader crypto market.
Strive's Vision: Responding to Economic Uncertainty with Crypto
Strive, a firm led by Vivek Ramaswamy, has recently raised an impressive $700 million, aimed specifically at accumulating approximately 10,000 Bitcoins. In his discussion, Cole referenced mounting macroeconomic concerns—from escalating global debt to the persistent devaluation of fiat currencies. He contended that leading companies like Meta should reassess their cash reserve strategies in light of these challenges, and that Bitcoin could serve as an effective hedge against inflation.
Meta's Evolving Approach to Digital Assets
While Meta has previously dabbled in the cryptocurrency space—most notably with the now-defunct Diem project and by integrating digital wallets into its metaverse—formally adding Bitcoin as a treasury asset would represent a major strategic shift for the tech giant. Cole emphasized that Bitcoin’s innovative spirit aligns well with Meta’s vision, especially as the company deepens its focus on artificial intelligence and blockchain integration.
Potential Ripple Effects Across the Tech and Crypto Industries
Should Meta choose to adopt Bitcoin as a reserve asset, it would join the ranks of influential technology firms such as Tesla, whose high-profile support has already contributed to mainstream crypto adoption. Crypto analysts and market participants are now watching closely for Meta’s response, recognizing that such a move could redefine corporate crypto strategies and further legitimize Bitcoin within the global economy.
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