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Dreame unveils hypercar renderings that echo Bugatti
Chinese appliance maker Dreame Technology has released official renderings of an ultra-luxury electric vehicle that many observers say bears a strong resemblance to the Bugatti Chiron. Internally referred to as the "Dreame-Bugatti," the model is targeted for production in 2027 and is being positioned as a competitor to established hypercars.
The new images, published ahead of a planned prototype reveal at CES in Las Vegas, show a four-door layout with upward-opening doors on each corner, rear-hinged rear doors and an absence of a B‑pillar. Dreame has revised some styling elements between earlier and latest renders — including modified hood vents and a wider, slightly less rounded grille — but the overall silhouette and grille treatment continue to draw comparisons to Bugatti's design language.
Design controversy and industry reaction
The resemblance has generated scrutiny. Designers and enthusiasts note that the car is more than merely inspired by Bugatti; in places it appears visually very close to the Chiron. Dreame has not shied away from those echoes in its marketing, while inquiries to Bugatti about the likeness were reported to be pending comment.
This situation raises familiar questions about originality, intellectual property and brand legitimacy in the transition from consumer electronics into premium automotive. Dreame, for its part, has been aggressively building an IP portfolio: by the end of 2024 the company had filed more than 6,300 patents worldwide, with roughly 45% classed as invention patents in areas such as sensor fusion, motor control and human-machine interaction.
From vacuums to two automotive brands: Dreame Automotive and Starry
Behind the renderings are concrete plans. Dreame split its vehicle activity into two separate marques: Dreame Automotive, focused on the Bugatti-like hypercar and other performance EVs, and Starry Automotive, a luxury sub-brand developing large SUVs and premium models that observers say echo Rolls‑Royce and Bentley design cues.
According to internal documents and media reporting, founder and CEO Yu Hao has chaired weekly design-voting sessions since late 2024 — now in their 38th iteration — signaling sustained executive commitment. Yu is reported to have demanded that the Dreame hypercar deliver "best-in-class acceleration and overall performance," aiming to match or exceed the benchmarks set by current hypercars.
Platforms, production and business model
Starry Plan Automotive Technology Co., Ltd., the legal entity behind the luxury sub-brand, is registered with one billion yuan (approximately $139 million) in capital and is controlled by Yu through intermediary companies. Starry intends to build vehicles on two wheelbase platforms — about 3.2 m and 3.3 m — with the larger platform expected to produce models comparable in size to the Rolls‑Royce Cullinan.
Dreame Automotive plans both pure-electric and range‑extender hybrid versions of its hypercar. Manufacturing is planned at a newly announced facility near Tesla's Gigafactory in Berlin, developed in partnership with BNP Paribas. The company explicitly plans a shared platform strategy across multiple trims and configurations — a commercial approach reminiscent of Xiaomi's entry into the EV market.
Market positioning, pricing and product lineup
Initial Starry model names include the D9 and D10 series, with announced price bands from about 269,900 yuan ($37,500) to 589,900 yuan ($82,000). The trims are expected to span D9, D9 Pro, D9 Max and D9 Ultra, targeting a range of buyer segments. Dreame says it intends to develop these vehicles independently rather than simply rebadging or partnering with established foreign automakers.
Key highlights:
- Planned production: 2027
- Prototype reveal: CES (Las Vegas)
- Layout: four-door, upward-opening doors, no B‑pillar
- Powertrain: pure EV and range‑extender hybrid options planned
- Platforms: two wheelbases (~3.2 m and ~3.3 m)
- Starry initial pricing: ~269,900–589,900 yuan
Outlook: opportunity and challenges
Dreame's move illustrates a broader trend of tech and consumer-electronics firms moving into electric mobility, leveraging software, sensor know-how and scale. However, competing in the ultra-luxury and hypercar space brings unique hurdles: brand heritage, rigorous engineering validation, aftersales and compliance with high-performance safety standards.
Whether Dreame can convert dramatic renders and assertive corporate plans into a credible, road‑worthy hypercar remains an open question. The CES prototype will be an early test of public and industry reaction — not just to the vehicle's looks but to the company's claim that a former vacuum-maker can credibly contend with established hypercar manufacturers.
"The next few months will tell whether this is a fast track to high-performance EVs or an ambitious bet on branding and design," industry analysts say.
Source: autoevolution
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