3 Minutes
Samsung’s 2025 TV lineup adds conversational smarts to the living room: the Vision AI Companion transforms Neo QLED, Micro RGB, OLED and QLED screens into social, multimodal assistants built for shared experiences.
A voice made for the communal screen
Unlike personal phone assistants, the Vision AI Companion is "purpose-built for the communal screen." That means it’s designed to be used by multiple people at once — ideal for families, watch parties, or anyone who prefers the couch as a shared control center. A dedicated AI button on the remote gives instant access, so you can ask for movie picks or cooking tips without fumbling through menus.
Translation, recommendations and real facts — fast
One standout feature is Live Translate: the TV translates spoken dialog in real time so you can follow movies and shows even when there’s no dubbing available. Ask the assistant, "Can you recommend a movie for Christmas?" and it will return curated suggestions and streaming options. Need to check the forecast? The AI pulls live data — it doesn’t only rely on encyclopedic memory.
Picture, audio and gaming — optimized by AI
Samsung packages multiple AI-driven modes to improve your viewing and gaming experience. AI Picture, AVA Pro and AI Upscaling Pro sharpen and remaster older, pre-4K or pre-FHD content so legacy movies and broadcasts look closer to native high-res. For gamers, AI Gaming Mode dynamically tunes latency, frame handling and audio for a more responsive play session. Think of it as having an on-call technician that tweaks settings scene-by-scene.
Customize the look
Personalization moves beyond settings — you can generate brand-new wallpapers for the TV using generative tools similar to those on modern phones. It’s an easy way to make a large display feel personal without lifting a finger.
See it, ask about it — true multimodal intelligence
The "Vision" in Vision AI Companion means the assistant understands what’s on screen. Ask about a scene in a movie or a moment in a live sports event and the AI will respond contextually. This multimodal capability builds on Samsung’s upgraded Bixby experience but doesn’t stop there: Microsoft Copilot, Perplexity and other third-party services are supported for richer answers and broader workflows.
Languages, models and long-term updates
At launch the assistant supports 10 languages, including English, German, Spanish, Portuguese, French, Italian and Korean, making it useful for global households. Plus, Samsung promises seven years of One UI Tizen OS upgrades, so these TVs will continue receiving new features and improvements long after purchase.
Whether you want instant translations, AI-driven upscaling, game tuning or simply a smarter way to find what to watch, Samsung’s Vision AI Companion aims to make the big screen more conversational and more capable — a TV that can talk back and actually help.
Source: gsmarena
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