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The Z4’s Production Run: An Unfolding Story
Rumors surrounding the BMW Z4’s retirement have been swirling for some time. Initially, it appeared that the beloved “G29” generation Z4 would end production in October 2025. However, new reports suggest an extended timeline, with BMW expected to discontinue most Z4 models in March 2026—except for the U.S.-spec Z4 M40i, which may continue into May 2026. This subtle extension gives car enthusiasts a final opportunity to own a piece of BMW’s storied sports car heritage.
Manufacturing and Market Dynamics
Unlike many of BMW's vehicles, the Z4 isn’t assembled at a traditional BMW plant. Production has been outsourced to Magna Steyr’s renowned facility in Graz, Austria—a factory also responsible for the closely related Toyota Supra. While Toyota is planning a new iteration of the Supra, BMW has yet to announce any successor to the Z4 roadster, signaling the end of an era for the German automaker’s dedicated sports car.
In recent months, the Z4 has bucked industry trends, with a notable surge in demand. Deliveries grew by 4.2% in the first quarter of 2025, reaching 2,436 units compared to the same stretch in 2024. However, total sales for the previous year still fell 4.3% compared to 2023, with 10,482 Z4s finding new homes.

Performance, Specifications, and Driving Experience
The BMW Z4 M40i stands out as one of the few BMW models still available with a manual transmission, joining the performance-focused M2 and base variants of M3 and M4. With the next-generation M3 expected to go automatic-only in 2028, and no sequel to the M4 on the horizon, enthusiasts see the current Z4 M40i and M2 as the last strongholds for traditional, manual-driven thrills. The Z4 M40i features a robust inline-six engine, delivering exhilarating rear-wheel-drive dynamics that are sought after in the modern sports car market.
Design and Market Positioning
BMW’s Z4 is renowned for its blend of aggressive styling, premium materials, and open-air driving pleasure. With its low-slung roadster silhouette and precise chassis tuning, the Z4 offers a compelling alternative to rivals like the Porsche 718 Boxster, Audi TT Roadster, and even its platform sibling, the Toyota Supra. The M40i’s unique combination of power, luxury, and manual gearbox option positions it as a collector’s item and a last hurrah for traditional sports car driving in BMW's lineup.
The Road Ahead: Future of BMW Convertibles
As the global popularity of convertibles continues to wane, BMW is quietly phasing out its droptop models. The Z4’s end will be followed closely by the discontinuation of the 8 Series Convertible. Once the 4 Series Convertible leaves the lineup, BMW may temporarily lack a cabriolet. Still, speculation hints at a future i4 Convertible, which could help fill the gap for fans of open-air luxury motoring. It’s hard to imagine BMW’s legacy without at least one convertible, but for now, the Z4 exemplifies the brand’s rich roadster history.
Whether you’re interested in performance driving or collecting iconic sports cars, the BMW Z4’s final production run offers a fleeting chance to experience one of the automotive world’s last great open-top classics.

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