Huawei Maextro S800 Luxury Sedan Receives 3,600 Orders in First Week, Shaking Up China's Premium EV Market

Huawei Maextro S800: Premier Luxury Electric Sedan Draws Major Demand

The luxury car segment in China is witnessing a dramatic shift as the all-new Huawei Maextro S800 sedan commands the spotlight. In just seven days after its official launch, this flagship NEV (New Energy Vehicle) sedan, co-developed by tech giant Huawei and JAC Motors, secured an impressive 3,600 orders—setting a new benchmark for Chinese luxury electric vehicles. Starting from 708,000 yuan (approximately $98,660 USD), the Maextro S800 is positioned as a compelling alternative to established competitors like the Mercedes-Maybach S-Class and the Yangwang U7.

Strategic Partnership: Blending Automotive Expertise and Next-Gen Technology

Maextro is the result of a collaborative venture between Huawei and JAC, formerly a manufacturer for NIO. For the Maextro S800 project, both companies invested in dedicated manufacturing facilities. JAC oversees production and modular vehicle architecture, while Huawei delivers advanced smart mobility technology and components. Sales and customer engagement run through Huawei's Harmony Intelligent Mobility Alliance (HIMA) network, ensuring swift market reach and innovative aftersales.

Astounding Market Performance: 3,600 Orders in Just Seven Days

The Maextro S800 officially debuted in China on May 30, instantly catching the attention of luxury car buyers. The entry-level model is priced at 708,000 yuan ($98,660 USD), while the top-tier variant pushes the bar even higher at 1,018,000 yuan ($141,600 USD). For context, the Maybach S-Class, a major competitor, begins at 1,468,000 yuan ($204,570 USD), underscoring Maextro's competitive pricing.

Within just 24 hours of launch, the Maextro S800 racked up an impressive 1,600 orders—an extraordinary feat for a high-end Chinese automobile. According to Yu Chengdong, Huawei's Executive Director, 70% of these early buyers opted for the fully loaded trim. The momentum continued, reaching 2,100 orders within 48 hours and eventually totaling 3,600 orders in its first week. Maextro S800 deliveries in China are set to commence in August. The Maextro plant, designed with an annual output well over 100,000 units, aims to capture significant market share and further boost China's premium NEV segment.

Design and Dimensions: Striking Presence Meets Innovative Details

Spanning 5,480 mm in length, 2,000 mm in width, and 1,536 mm in height, the Maextro S800 boasts a generously sized 3,370 mm wheelbase, providing both commanding road presence and lavish interior space. A distinct front-end with dual horizontal LED headlights, optional digital side-view cameras, and rear-wheel steering system highlight the model's commitment to design and driving innovation.

Opulent Interior with Cutting-Edge Technology

Inside, the Maextro S800 exemplifies luxury and intelligent engineering. Drivers benefit from Huawei’s advanced head-up display, while a remarkable 43-speaker audio system delivers concert-like sound at up to 2,920W output. Buyers can select between five-seat and executive four-seat layouts. Tech highlights include a 15.6-inch central infotainment display, an expansive 16-inch monitor for front passengers, and gesture-controlled rear window dimming—redefining what comfort and convenience mean in a luxury sedan.

Performance and Powertrain Options: Pure Electric and EREV Variants

The Maextro S800 offers diverse powertrain choices for luxury EV enthusiasts:

• All-Electric (EV): Featuring a dual-motor setup delivering 390 kW (523 hp) and a robust 95 kWh battery, this version achieves an impressive 702 km range (CLTC standard).
• Extended-Range Electric Vehicle (EREV): Comes with dual-motor (390 kW) or tri-motor (635 kW, 852 hp) configurations. The EREV integrates a 1.5-liter generator producing 115 kW (154 hp) and houses a 65 kWh battery, offering 365–400 km of blended range.

Maextro S800 Price Range

• Maextro S800 EV 5-Seat – 708,000 yuan ($98,660 USD)
• Maextro S800 EREV Dual-Motor 5-Seat – 708,000 yuan ($98,660 USD)
• Maextro S800 EREV Tri-Motor 5-Seat – 788,000 yuan ($109,610 USD)
• Maextro S800 EV 4-Seat – 818,000 yuan ($113,780 USD)
• Maextro S800 EV Dual-Motor 4-Seat – 818,000 yuan ($113,780 USD)
• Maextro S800 EREV Tri-Motor 4-Seat – 1,018,000 yuan ($141,600 USD)

Market Position and Competitive Edge

With its fusion of luxury, advanced technology, and competitive pricing, the Huawei Maextro S800 is poised to challenge industry heavyweights. Its rapidly growing order book demonstrates a clear appetite among Chinese luxury car buyers for high-quality, locally engineered electric sedans. Combining a prestigious design, spacious interiors, cutting-edge passenger tech, and electrified powertrains, the Maextro S800 signals a bold new era for premium cars in China’s thriving EV landscape.