Xiaomi Unveils Cloud Purple Mijia Cordless Hair Straightening Brush with Travel-Safe Features

Mijia Cordless Hair Straightening Brush Gets a Stylish New Look

Xiaomi continues to innovate in personal care technology with the launch of a new “Cloud Purple” colorway for its highly portable Mijia Cordless Hair Straightening Brush. Previously available only in classic White, the updated variant is now officially on sale in China via the Xiaomi Youpin platform, maintaining an attractive price point of 299 yuan (approximately $42 USD). This latest release keeps all the advanced hardware features that made its predecessor a favorite among style-conscious travelers.

Designed for Travel and Everyday Use

Weighing in at a mere 269 grams, the Xiaomi Mijia Cordless Hair Straightening Brush is engineered with mobility in mind. Travelers will especially appreciate its designated flight mode, which enables you to pack the device in checked or carry-on luggage without safety concerns. To further ensure peace of mind during transit, Xiaomi has included a dedicated travel lock switch, effectively preventing unwanted activation while on the move.

Extended Battery Life and Rapid Charging

Powering the brush is a dual 3200mAh battery system, providing enough energy for up to four complete styling sessions per full charge (depending on hair length). Short to medium hair users can expect up to four uses, while those with longer hair can achieve about three. Conveniently, recharging is handled via a USB Type-C port, with a full charge achievable in just three hours when using a 5V 3A adapter—making it easy to power up even on the go.

Customizable Styling and Protection

Xiaomi’s straightening brush offers three adjustable temperature settings—160°C, 180°C, and 200°C—delivered through an MCH ceramic heating element for rapid, stable, and even heat distribution. Ceramic-coated comb teeth help minimize thermal damage while enhancing hair shine. Built-in safety is prioritized through an insulated exterior layer, protecting against accidental burns and making the device safe for all users.

Advanced Ionic Technology for Healthier Hair

To further elevate your styling results, the Mijia Cordless Hair Straightening Brush features six negative ion outlets. Xiaomi claims that each outlet releases tens of millions of negative ions per cubic centimeter, helping smooth hair, reduce frizz, and maintain shine. However, the efficiency of the ion function may change with different environmental conditions such as humidity.

Added Safety and Market Relevance

Safety-conscious users will also appreciate the brush’s NTC thermal protection, which allows the device to automatically shut off after 30 minutes of continuous operation. With its lightweight build and robust safety features, the Mijia Cordless Hair Straightening Brush stands out as a practical tool for frequent travelers, busy professionals, and tech enthusiasts alike.

How It Stacks Up in the Smart Haircare Segment

Xiaomi’s expansion in the smart beauty tech market is evident, especially with recent launches like the Mijia High-Speed Hair Dryer Pro equipped with intelligent scalp protection, and a next-generation washing machine featuring HyperOS and Blue Oxygen technology. The Mijia Cordless Hair Straightening Brush complements this ecosystem by offering convenience, portability, and smart features at an accessible price point.

In summary, Xiaomi’s new color upgrade for the Mijia Cordless Hair Straightening Brush reinforces the brand’s commitment to practical, tech-guided innovation in everyday personal care.