4 Minutes
A Bold Makeover: The Honda WR-V Meets Classic Jeep Cherokee Design
The legendary Jeep Cherokee XJ, especially its 1980s models, remains one of the most iconic SUVs in automotive history. While Jeep is preparing to revive the Cherokee nameplate with a new generation in 2026, Japanese tuning house Damd has taken a creative leap ahead. By transforming the compact Honda WR-V into a nostalgic homage to the 1983 Jeep Cherokee, Damd's Reverb project delivers classic retro SUV styling blended with the reliability and efficiency of a modern crossover.
First unveiled as a prototype at the 2025 Tokyo Auto Salon, the Damd Reverb quickly captured the attention of car enthusiasts. Following substantial positive feedback, the kit entered production, offering drivers an affordable way to enjoy vintage off-road aesthetics with contemporary practicality.
Striking Exterior: Blending Retro Inspiration with Contemporary Urban Utility
At the heart of the Damd Reverb transformation is the striking front fascia, which instantly evokes the Jeep Cherokee’s spirit. The new seven-slot retro grille, square headlights with distinctive standalone indicators, a squared-off hood, and a robust bumper complete with aluminum-look protection deliver an authentic throwback to classic American off-roaders. The result is a Honda WR-V that looks like a modern take on a time machine, exuding both nostalgia and rugged charm, while the rest of the body from the fenders backward retains the WR-V’s original lines.
Adding to the American vibe are decorative wood-grain trim strips along the sides, evoking the beloved woody wagons of decades past. The showcase vehicle wears 16-inch cross-country wheels paired with BF Goodrich all-terrain tires, offering clear off-road intent. Damd elevates the suspension by 30–35mm, providing extra ground clearance for a beefier, more capable look. Recently, Damd also previewed a unique trim piece for the taillights, soon to be released, which cleverly conceals the Honda badge and introduces a bold Reverb insignia for added retro appeal.
Interior Comfort and Customization
While the exterior transformation is extensive, inside the Damd Reverb, the WR-V’s practical and modern cabin remains, but with a tasteful update: Damd provides custom plaid seat covers for both front and rear seats, enhancing the interior with vintage flair and added comfort without sacrificing functionality.
Performance, Specifications, and Urban Focus
Mechanically, the Damd Reverb keeps the standard Honda WR-V’s proven drivetrain. Under the hood sits a naturally aspirated 1.5-liter four-cylinder engine producing 119 horsepower, paired exclusively with a CVT automatic transmission for the Japanese market. All-wheel drive and manual gearbox options are not available, underscoring the WR-V’s primary focus as an urban compact SUV rather than a hardcore off-roader. However, the lifted suspension and tougher look cater to those craving the spirit of adventure in city commutes.
Market Positioning and Affordability
The Damd Reverb cosmetic kit is priced at ¥327,800 (about $2,300 USD), with optional upgrades such as LED headlight enhancements at ¥26,400 ($180 USD) and wooden-style body side decals for ¥63,800 ($440 USD). The standard Honda WR-V is available in Japan with base prices between ¥2,398,000 and ¥2,580,600 ($16,600–$17,900 USD). Even after adding the Reverb package, this uniquely styled SUV remains an affordable choice—perfect for those who dream of classic Jeep looks without the challenges of maintaining a vintage vehicle.
The Damd Reverb: A Standout Choice for Retro SUV Lovers
For drivers seeking a blend of dependable modern engineering and unmistakable retro SUV design, the Damd Reverb Honda WR-V stands out in the automotive market. It’s an imaginative and practical option for anyone who admires Jeep Cherokee heritage but values the comfort, reliability, and efficiency of a new Honda crossover.
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