On 15 September 2026 analyst Jeff Pu said pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max are "lukewarm" after tracking model-by-model wait times.
Pu's data show the most popular 256GB and 512GB models carry 3-4 week wait times for most colors.
Higher-capacity 1TB and 2TB models are available immediately in Silver, have 1-2 week waits for Black and Glacier, and show 3-4 week waits for Burgundy.
Pu's figures point to Burgundy as the clear best-seller and Silver as the least in demand.
For comparison, the iPhone 17 Pro Max reached 3-4 week waits last year on 13 September, one day after pre-orders opened and six days before its scheduled availability. iPhone 18 Pro and 18 Pro Max pre-orders began on 12 September and the phones will ship in the first wave of countries on 18 September.
Pu attributes the softer demand to limited upgrades, higher prices and the models' weight. He also notes competition from the iPhone Duo, Apple’s first foldable, which he says will draw some buyers.
Analysts will continue monitoring iPhone 18 Pro and Pro Max sales and will start tracking iPhone Duo next month. Apple has postponed the launch of the new vanilla and Air models until next year.
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