Shangjie Unveils First Model: HIMA’s Fifth Automotive Brand Targets Autumn Launch

Introducing Shangjie: The Latest Innovation from SAIC and Huawei’s Harmony Intelligent Mobility Alliance (HIMA)

The automotive world is gearing up for an exciting debut as Shangjie, the fifth brand under the Harmony Intelligent Mobility Alliance (HIMA), a partnership between SAIC and Huawei, teases its very first vehicle. With anticipation building, Richard Yu, Executive Director and CEO of Huawei’s Terminal Business Group, confirmed on social media that automotive enthusiasts can expect Shangjie’s premiere this autumn, promising 'excellent intelligent driving, with a blue light.'

First Look: Teaser Images Reveal New Energy Vehicle Design

The officially released teaser images offer a glimpse of Shangjie’s debut model, heavily camouflaged but emanating key design cues. The EV showcases a closed-off front fascia, a hallmark of contemporary new energy vehicles, likely paired with a striking through-type LED lighting system. The lower grille follows suit, presenting a seamless through-style design accented by sleek, black dynamic spokes. Perhaps most notably, a roof-mounted LiDAR unit hints at cutting-edge intelligent driving assistance—supported by Richard Yu’s reference to an 'intelligent driving blue light.'

Distinctive Exterior Features

The vehicle’s silhouette hints at aerodynamic, smooth lines, emphasizing modernity and efficiency. Setting itself apart from many of today’s electric vehicles, Shangjie opts for conventional door handles rather than flush designs. At the rear, a minimalist aesthetic aligns with the front, anchored by a full-width taillight cluster that speaks to its futuristic DNA.

Technology & Intelligent Driving Capabilities

The highlight of Shangjie’s new model is undoubtedly its advanced intelligent driving suite. The prominently displayed LiDAR on the roof is reportedly a Huawei-developed 192-line unit, working in tandem with the brand’s latest 4D millimeter-wave radar technology. The much-anticipated 'intelligent driving blue light' will likely appear on both the front and rear, signaling robust autonomous driving capabilities designed for future-ready mobility.

Interior and Connectivity Features

Inside, drivers can expect Huawei’s HarmonyOS intelligent cockpit, offering seamless multi-screen integration, an AI-powered large language model voice assistant, and extended connectivity between the vehicle and smart home environments. These features place Shangjie at the forefront of smart mobility solutions, in line with other HIMA flagship models.

Performance and Market Positioning

While performance specs remain under wraps, early reports indicate a competitive market entry with an estimated price between 150,000 and 250,000 yuan (roughly $20,700 to $34,500 USD). While the LiDAR system will headline higher trims, base and mid-level versions are expected to utilize an advanced vision-based ADS SE autonomous driving solution. This strategic range is set to position Shangjie as a direct competitor to other intelligent electric vehicles in the growing new energy sector.

Comparison and Industry Outlook

By fusing SAIC’s automotive expertise with Huawei’s technology leadership, Shangjie is poised to make waves among rivals such as NIO, XPeng, and BYD. Its emphasis on integrated intelligent systems, distinctive design language, and attainable pricing could redefine expectations for innovative EVs in the global market.

Looking Ahead: Global Launch Scheduled for Autumn

The global automotive community can look forward to a full reveal and detailed specifications later this autumn. With its blend of smart technology, elegant design, and competitive features, Shangjie is set to become a headline act in the rapidly evolving world of intelligent electric vehicles.