3 Minutes
Lexus Revolutionizes Marketing with an Unforgettable Stunt
Lexus, a brand known for its refined luxury and understated elegance, has long been regarded as the hallmark of reliable and sensible motoring. However, the Japanese automaker has continuously challenged this image with thrilling innovations, from the track-ready Lexus LFA supercar to the sleek LC coupe and the adrenaline-pumping F performance division. Their latest endeavor is no less audacious: blending the worlds of sport and automotive engineering in a never-before-seen Guinness World Records stunt.
The Ultimate Test: Tennis Rally atop Lexus NX Crossovers
Drawing eyes from across the globe, Lexus orchestrated an extraordinary challenge featuring professional tennis stars Jamie Murray and Laura Robson. In a breath-taking display of skill, precision, and courage, the duo volleyed a tennis ball back and forth 101 times—all while strapped atop two moving Lexus NX SUVs. With the vehicles cruising at speeds up to 29 mph (47 km/h), this spectacle pushed the limits of both car dynamics and athletic prowess.
Meticulous Engineering Meets Extreme Safety
To ensure the safety of the athletes, Lexus engineered custom aluminum platforms affixed to the SUVs’ roof rack mounting points. Firmly held in place by four robust harnesses each, Murray and Robson’s feat was steered by expert stunt drivers navigating the expansive runway at Duxford Airfield. As a result, the tennis icons not only broke but set two brand new Guinness World Records: the "longest tennis rally on two moving cars" and the "fastest speed during a tennis rally on two moving cars."
Spotlight on the Lexus NX: Design, Performance, and Positioning
The choice of the Lexus NX crossover for this campaign was no coincidence. With its bold spindle grille, intelligent all-wheel drive, and advanced safety technology, the NX confidently balances style with substance. Engine options, including turbocharged and hybrid variants, ensure a dynamic yet efficient driving experience—making it competitive in the luxury compact SUV segment against rivals like the BMW X3 and Mercedes-Benz GLC.
The Impact: Fusing Automotive Innovation with Sporting Excitement
This unprecedented event not only highlights Lexus’ commitment to innovative marketing but also underscores the brand’s engineering prowess and quest for excitement. As Laura Robson described the attempt as "surreal" and Murray called it "the most exciting and unusual challenge," it's clear that Lexus continues to redefine what it means to drive—and to watch—a luxury vehicle.
Source: carscoops
Comments