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Audi's New Electric Vision for the Chinese Market
In a significant departure from tradition, Audi is preparing to launch the E5 Sportback, a fully electric vehicle designed exclusively for China, without its iconic four-ring logo or overt references to its German heritage. This innovative model embodies Audi's strategy to directly address the preferences and demands of the world’s largest electric vehicle (EV) market, positioning the company as a competitive force amid the rapid expansion of electric mobility in Asia.
Technical Specifications and Performance
According to publicly released data from China’s Ministry of Industry and Information Technology (MIIT), the Audi E5 Sportback will debut in mid-2025, after completing the country’s rigorous approval process. The E5 Sportback features a streamlined body measuring 4881 mm in length, 1960 mm in width, 1479 mm in height, and a spacious 2950 mm wheelbase—dimensions that promise both comfort and a dynamic stance.
Multiple Motor Options
Audi plans to offer four variants of the E5 Sportback. Power outputs span from 295 to an impressive 776 horsepower, with the highest-performance model surpassing even the S variant of the Audi e-tron GT available in Europe. The entry-level 295-horsepower motor is supplied by United Automotive Electronic Systems, while the other electric motors are produced by Huayu Automotive Electric Systems. The majority of critical components, including the innovative battery systems, are provided by SAIC and its subsidiaries, underscoring strong Sino-European collaboration in EV technology.
Advanced Battery Technology and Range
The vehicle employs a high-efficiency Lithium Nickel Manganese Cobalt Oxide (NMC) battery manufactured by SAIC Power Battery—a joint venture between Chinese automakers SAIC Motor and global battery leader CATL. Built on an 800-volt electric architecture, the E5 Sportback delivers a competitive CLTC-certified range of up to 770 kilometers per charge. Audi asserts that the EV can be rapidly charged, covering up to 370 kilometers after just a 10-minute charging session—demonstrating industry-leading capabilities in fast-charging and electric vehicle convenience.
Conclusion
The Audi E5 Sportback marks a bold step in the evolution of electric vehicles, tailored specifically for China’s consumer tastes and technological landscape. With its blend of advanced design, impressive range, and rapid charging, Audi is setting new benchmarks in global EV innovation and reaffirming its commitment to sustainable mobility for the future.
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