.avif)
5 Minutes
Toyota Ramps Up Electrification with Comprehensive Model Updates
Toyota is poised for a transformative shift in the North American automotive landscape as it moves rapidly to electrify its lineup. With ambitious plans that include a wave of innovative electric vehicles, refreshed hybrids, and an upcoming compact pickup, the Japanese automaker is set to shape the future of electric mobility. Center stage in this revolution is the iconic Toyota Highlander, which will soon make the leap to becoming a fully electric SUV.
The Highlander Goes Electric: What to Expect
After making its initial foray into mass-market electric vehicles with the bZ4X crossover in 2022, Toyota is now prepared to electrify some of its best-selling models. The next-generation Highlander will headline this strategy, moving directly to a fully electric version for the North American market. Although a range-extended hybrid version is in the works for China, American consumers can expect the all-electric Highlander to debut later this year, with dealership arrivals anticipated in early 2026.
.avif){kind=spacer}
Specifications, Platform, and Technology
Details remain under wraps regarding whether the electric Highlander will utilize a newly engineered EV-specific platform or continue with Toyota's proven TNGA-K architecture found in its current hybrids and plug-in hybrids. One notable decision: Toyota is skipping a standard hybrid option for the upcoming Highlander, focusing exclusively on zero-emission powertrains for this launch. As the demand for all-electric SUVs grows, Toyota aims to combine its reliability with innovative electric vehicle technology, potentially rivaling competitors like the Tesla Model X and Ford Mustang Mach-E.
Market Dynamics: Highlander Sales and the Rise of Grand Highlander
So far in 2025, traditional Highlander sales have dropped by over 50% year-over-year, but the larger and more versatile Grand Highlander continues to gain popularity, with sales up nearly 20%. Released in 2023, the Grand Highlander caters to drivers seeking additional space and comfort, with plans to receive a mid-cycle update by 2027. Unlike its electric counterpart, the Grand Highlander is expected to stick with a gasoline internal combustion engine for now.
.avif){kind=spacer}
A Growing Electric SUV Family: New Models and Production Plans
Toyota’s electrification push doesn’t stop with the Highlander. According to Automotive News, a three-row electric SUV inspired by the bZ5X concept vehicle is now set for production after prior delays. Manufacturing of this flagship EV is scheduled to commence in 2028 at Toyota’s Georgetown, Kentucky plant. Expected to sit alongside the Grand Highlander, this future SUV will offer premium features and occupy a higher price bracket, cementing Toyota’s place among leaders in the electric SUV market.
Expanding EV and Hybrid Lineup
Toyota’s best-selling RAV4 is heading into its next generation for the 2026 model year, promising enhanced features and more electrified powertrain options. Models like the 4Runner and Land Cruiser are also on deck for significant updates by 2028. Despite declining sedan sales industry-wide, Toyota is set to add a fully electric sedan by 2027, possibly modeled after the bZ7 intended for the Chinese market. Industry insiders suggest this new EV sedan may compete with the Tesla Model S in size, technology, and price point.
Current sedan offerings such as the Camry, Corolla, and the innovative hydrogen-powered Mirai will continue to be updated, with the Corolla recently refreshed for 2026 and the stylish Crown sedan scheduled for a 2026 facelift.
Toyota’s Truck Lineup: Updates and Innovation
Electrification is impacting Toyota’s trucks as well. The robust Tundra and Sequoia are slated for significant updates between 2026 and 2027. After a major redesign, the midsize Tacoma pickup is expected to see a refresh in 2027, incorporating advanced features and potentially expanding electrified options.
.avif){kind=spacer}
Sports Cars: On Hold for Electrification
While Toyota races to electrify its core vehicles, the brand has temporarily shelved its plans to launch an all-electric sports car. CEO Akio Toyoda recently confirmed that the performance-focused GR lineup will not include a battery-electric model in the near future, awaiting further developments in the sports EV segment.
Conclusion: The Road Ahead for Toyota EVs
With a bold strategy to introduce electrified versions of its most popular models, Toyota is catching up fast in the electric vehicle race. From family-friendly SUVs like the all-electric Highlander and the upcoming three-row EV, to future plans for electric sedans and trucks, Toyota is setting the stage for a comprehensive transformation by 2028. As the automotive market pivots to sustainable, high-performance vehicles, Toyota’s relentless innovation and dependability position it as a formidable contender for EV customers worldwide.
Comments