3 Minutes
Ford Files Trademark for 'Ranchero'—Could the Legendary Name Return as an EV Pickup?
Ford has recently filed a trademark for the "Ranchero" name, sparking widespread buzz about its potential return, this time in the form of an all-electric pickup truck. Registered with the United States Patent and Trademark Office (USPTO) under class 12, the new application strongly hints that the Blue Oval is preparing a new vehicle for its next-generation electric lineup.
A Historic Name Ready for the Future
The Ranchero badge holds a special place in Ford's history, having first appeared in the 1950s as a unique car-based pickup. Its legacy continued for over two decades, and recent moves indicate Ford might leverage this nostalgic name for a modern, electric twist. Much like the F-150 Lightning and Maverick—two pickups revived from Ford's catalog—the Ranchero could be reborn as an innovative EV targeting a new generation of truck enthusiasts.
Next-Gen EV Platform: Versatility at Its Core
The trademark filing comes just days after Ford CEO Jim Farley teased a breakthrough in electric vehicle technology. While official specifications remain under wraps, Ford is set to unveil a flexible EV platform designed to accommodate a variety of body styles. Industry insiders expect one of the first vehicles on this new chassis to be a midsize, Ranger-like pickup, which would be an ideal segment for the Ranchero's comeback.
Potential Features and Expected Performance
While concrete details on the all-electric Ranchero remain scarce, expectations are high for cutting-edge battery technology, versatile configurations, and competitive performance metrics typical of modern Ford vehicles. If the new Ranchero follows in the footsteps of its siblings like the F-150 Lightning, buyers can likely anticipate robust towing capacity, impressive range, and advanced connectivity.
Market Positioning and Industry Comparisons
Reintroducing the Ranchero as an EV would position Ford to compete directly with both legacy models and the growing midsize electric truck segment. Its blend of iconic design cues and advanced electrification could distinguish it among rivals, appealing to both nostalgic buyers and those seeking innovation in electric trucks.
Stay tuned for more updates as Ford reveals its newest developments in electric vehicle platforms and possibly revives one of its most beloved nameplates.
Comments