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Impressive Sales Gain for Toyota Tacoma in 2025
Toyota Tacoma continues to dominate the mid-size pickup truck segment in the United States, celebrating another year of outstanding success. As of July 2025, Toyota Motor North America posted one of its strongest performances yet, delivering more than 1.237 million vehicles in the first half of the year. This achievement places the automaker firmly in second place behind General Motors, and far ahead of Ford. Among these impressive numbers, the revamped N400 series Toyota Tacoma played a significant role, contributing heavily to Toyota's robust market presence.
Stunning Growth in the Mid-Size Pickup Segment
The latest Toyota Tacoma models have outpaced their direct competitors, with an incredible 130,873 units sold in just the first six months of 2025 – up a staggering 88.5% compared to last year. This solidifies Tacoma's reputation as the go-to mid-size pickup for versatility, durability, and style.

Powertrain Options: Traditional Muscle Meets Modern Hybrid
Though innovation like the i-Force Max hybrid powertrain is gaining traction, it currently accounts for about 14,000 sales, limited to flagship models such as the TRD Pro and Trailhunter. Packing 326 horsepower and 465 lb-ft of torque, the hybrid delivers plenty of punch. Still, many enthusiasts prefer the tried-and-true 278-horsepower i-Force internal combustion engine (ICE), which delivers abundant power for daily driving and adventure without the premium hybrid price tag.
Refined Design with Aggressive Aftermarket Enhancements
A prime example of Tacoma's customizability is the TRD Off-Road Double Cab, finished in the subtle Underground colorway. While it’s the first trim eligible for the i-Force Max upgrade, this showcased model sticks to the ICE-only configuration, appealing to purists seeking practicality and reliability.
To transform this Tacoma from subtle to a true show-stopper, the owner equipped it with a 3.5-inch lift kit and visited MJ Motorsports in Waipahu, Hawaii for a set of eye-catching wheels. The SSW Off-Road Wheels Dakar Evo, measuring 17x9 inches with a zero offset in Machined Silver, combined with beefy 35-inch tires, give the truck an aggressive, trail-ready stance. These modifications not only elevate its off-road capabilities but also guarantee it draws attention on the road.

Balancing Style, Practicality, and Performance
With its new rugged upgrades, the Toyota Tacoma TRD Off-Road merges style and substance—perfect for those who want a vehicle as comfortable on highways as it is on backcountry trails. The Machined Silver wheels and 35-inch tires both enhance aesthetics and performance, providing added ground clearance and superior off-road traction.
Appeal to Tacoma Enthusiasts: Old and New
For fans of previous generations, MJ Motorsports offers equally impressive upgrades, breathing new life into earlier Tacoma models. Ultimately, whether you’re committed to the classic ICE, eyeing the powerful hybrid, or upgrading an older Tacoma, the Tacoma’s blend of proven reliability and limitless customization keeps it at the forefront of the mid-size pickup market.
So, which Tacoma wins your vote: the cutting-edge new model or an expertly modified classic? Explore the photos and let your style and off-road spirit decide.
Source: autoevolution

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