3 Minutes
BMW continues its strong legacy of cinematic appearances, this time entering the Marvel universe in the highly anticipated fourth Spider-Man installment, "Spider-Man: Brand New Day". Scheduled for release on July 31, 2026, this sequel promises adrenaline-charged scenes — and automotive enthusiasts can look forward to a starring role for the latest BMW 5 Series G60, with Tom Holland performing daring stunts atop its sleek roofline during filming in Glasgow, Scotland.
BMW in Hollywood: A Legacy of Iconic Appearances
BMW's commitment to product placement in major blockbusters has been unwavering. From James Bond's legendary drives in the Z3 and Z8 to recent Marvel Studios collaborations — including "Black Widow" (featuring the X3 and 2 Series Gran Coupe) and "Shang-Chi and The Legend of the Ten Rings" (with the iX3) — BMW vehicles consistently play leading roles on the silver screen.
Spotlight on the BMW 5 Series G60 in Spider-Man: Brand New Day
During filming for "Spider-Man: Brand New Day", Tom Holland was captured performing dynamic sequences on the roof of a BMW 5 Series sedan. The movie's action unfolds in New York City (as reflected by the U.S. license plates), although production took place in Glasgow. In a thrilling car chase, the 5 Series is pursued by NYPD-marked Dodge Charger and Ford Explorer vehicles, with a purpose-built, camera-equipped Mercedes GLE capturing every moment.
Specifications and Performance
The featured BMW is the 550e xDrive, a plug-in hybrid variant of the G60 generation. This model is equipped with the performance-driven M Sport Package, combining a robust six-cylinder engine and electric power for exhilarating acceleration and impressive efficiency. While international markets offer the 530e with a four-cylinder engine and different drivetrain options, the U.S. lineup exclusively features the sedan body style — with the high-performance M5 Touring (G99) as the only available wagon.
Design, Technology, and Market Impact
The 5 Series showcased in the film distinguishes itself with bold design cues, dynamic proportions, and signature BMW athleticism. Its sophisticated, tech-forward interior merges comfort with advanced connectivity, ensuring it stands out not just in Hollywood but also on the competitive executive sedan market. Though the fully electric BMW i5 boasts a unique grille design, only the hybrid and combustion versions were selected for this cinematic role.
Comparison and Enthusiast Demand
While the 550e xDrive takes center stage, some fans may wonder why BMW didn't opt to feature the exhilarating M5 Touring plug-in hybrid instead — particularly as U.S. dealerships see increasing demand for performance-focused wagons. Regardless, the selection of the 550e xDrive underscores BMW's commitment to luxury, innovation, and broad market appeal, both on and off the screen.
BMW’s Cinematic Presence in Spider-Man
Although the extent of the BMW 5 Series' spotlight in "Spider-Man: Brand New Day" is still under wraps, audiences can anticipate action-packed sequences taking place on the streets of New York. One thing is certain: with Tom Holland on board and the precision engineering of the BMW 5 Series, this movie is set to deliver unforgettable automotive moments for car lovers and moviegoers alike.
Source: bmwblog
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