Jaguar New Car Registrations Plummet Amid Brand Transformation in Europe

Jaguar Faces Drastic Drop in European Registrations

Jaguar, the legendary British luxury car manufacturer, is undergoing a dramatic transformation as it prepares for a bold new chapter. This ambitious repositioning, which involves a significant reduction of its vehicle lineup, has resulted in a striking decline in new Jaguar registrations across Europe. According to recent data from the European Automobile Manufacturers’ Association, only 49 new Jaguar vehicles were registered throughout Europe in April—a staggering 97.5% decrease compared to the 1,961 registered in April 2024.

Lineup Reductions and Model Discontinuations

This sharp fall isn’t entirely surprising for automotive industry observers. Jaguar concluded production of several key models, including the iconic F-Type sports car and the XE and XF sedans. Additionally, the brand ceased offering new vehicles in its home market late last year. With such a limited range available, the brand’s presence in the European automotive market has temporarily diminished—and it may be another year before the much-anticipated Type 00 production model arrives.
 

Jaguar-Land Rover's Performance and Market Position

Despite the brand-specific challenges, Jaguar-Land Rover (JLR) as a group remains robust. The company recently reported a record annual profit of $3.33 billion for the fiscal year ending in March, thanks largely to the exceptional sales of the Land Rover Defender, Range Rover, and Range Rover Sport models. JLR delivered an impressive 272,268 of these vehicles globally—a figure that far surpasses Jaguar’s own global sales of 26,862 cars within the same period.

Current Sales Figures and Regional Trends

Through the first quarter of 2025, Jaguar sales have declined by 47.7%, with only 7,070 cars delivered globally. Nevertheless, JLR overall managed a 1.1% growth, buoyed in part by North America's strong performance, where sales jumped 14.4%. Out of the 111,413 vehicles JLR sold year-to-date, 34,764 found homes in North America alone.

Looking Ahead: Jaguar’s Future Strategy

Jaguar’s current downturn is a calculated move as the marque pivots toward an electric and ultra-luxury future. Enthusiasts and industry watchers anticipate the arrival of new high-tech models that promise to blend the brand’s rich heritage with modern performance, design innovation, and sustainable mobility. The next chapter for Jaguar is likely to reshape its market positioning, targeting discerning customers seeking luxury, advanced technology, and unique British automotive flair.
 

The Road Forward

In summary, while new Jaguar registrations are at historic lows, the brand’s strategic pause is setting the stage for an exciting evolution. As Jaguar prepares its next wave of vehicles, fans and automotive consumers alike eagerly await what is poised to be one of the industry’s most significant reinventions.