What is the 2027 Ford Ranchero CGI concept?

The 2027 Ford Ranchero CGI concept is an unofficial digital rendering by Dimas Ramadhan of Digimods DESIGN that reimagines the classic Ranchero as a modern mid-size pickup with a dual cab, long-bed option, and SUV-inspired styling.

Why is Ford's mid-size pickup market important?

The mid-size pickup segment is crucial because it bridges compact trucks and full-size pickups, appealing to buyers seeking a balance of utility and drivability. Toyota's Tacoma currently leads this category, leaving opportunities for competitors to capture market share with differentiated models.

Could Ford produce a Ranchero-based pickup in the future?

While the CGI concept demonstrates a plausible design direction, there is no confirmation from Ford about production. If Ford chose to pursue such a vehicle, it would likely share platforms and powertrains with existing models like the Ranger to optimize costs.

Who created the Ranchero CGI and where can it be seen?

The CGI Ranchero was created by Dimas Ramadhan, the artist behind the Digimods DESIGN YouTube channel. The renders and design discussion are typically shared on his channel and social media platforms.

2027 Ford Ranchero Reimagined as Modern Mid-Size Pickup

4 Minutes

CGI Revival: Ranchero Returns — But This Time as a Modern Pickup

Digital car artists have a knack for answering the “what if” questions that automakers rarely ask. The latest example comes from Dimas Ramadhan of Digimods DESIGN, who has resurrected the iconic Ford Ranchero as a contemporary mid-size pickup in a striking CGI project. Rather than a retro throwback, this vision positions the Ranchero as a rugged, dual-cab workhorse designed to complement — not replace — Ford’s current Ranger lineup.

Why the timing makes sense

Ford’s recent U.S. sales performance underscores the company’s deep roots in pickups: 545,522 vehicles delivered in Q3, an 8.2% jump year-over-year, with roughly 313,654 of those coming from pickups and vans. The F-Series still leads the charge, while the Maverick has helped Ford own the compact pickup niche. But the mid-size category remains a weak spot: the new N400 Toyota Tacoma dominated with more than 200,000 units year-to-date, while the Ranger lags behind.

This CGI Ranchero concept taps into that gap. By reimagining the Ranchero as a true mid-size pickup — dual cab, long-bed option, bold front end — Ramadhan’s render aims to spark conversations about product breadth and how Ford could better segment its truck portfolio to challenge Toyota and Chevrolet.

Design cues and practical changes

Stylistically, the CGI Ranchero borrows muscular elements from Ford’s larger SUVs. Key highlights:

A broad, Expedition-like front fascia with grille-integrated headlights and an expansive LED DRL signature
A dual-cab layout for genuine passenger comfort
A long-bed variant to handle practical cargo needs, tailored for tradespeople and weekend adventurers
Distinct rear-light treatment echoing current Ford family styling

Rather than mimicking the T6 Ranger, the imagined Ranchero purposely differentiates itself with a bolder, SUV-inspired face and a focus on utility-oriented design.

Performance and platform: educated guesses

Since the render is purely speculative, Ramadhan didn’t publish mechanical specs. However, if Ford were to build a Ranchero-like mid-size pickup, logical choices might include:

Shared underpinnings with the Ranger or a related platform for cost efficiency
A mix of turbocharged four-cylinder powertrains and more potent V6 options for higher trims
Possible hybridization or mild-hybrid tech to improve fuel economy and urban drivability

These configurations would allow Ford to offer both work-ready variants and more road-focused trims, mirroring the Ranger/Colorado approach but with a distinct character.

Market positioning: partner, not replacement

One strategic advantage of launching a Ranchero-style model would be portfolio diversification. Think Chevrolet’s strategy with Colorado and GMC Canyon — two similar trucks aimed at slightly different buyers. Ford could adopt a similar playbook: keep the Ranger as a versatile all-rounder while letting a bold Ranchero appeal to buyers seeking a tougher, more SUV-like aesthetic.

"The Ranchero idea is all about blending cargo capability with passenger comfort — a modern utility vehicle that looks ready for both jobsite duty and family trips," says many enthusiasts following the CGI release.

Quick takeaways

The CGI Ranchero is a creative exploration, not a Ford announcement.
It highlights a potential route for Ford to strengthen its mid-size truck presence.
Market context: Toyota’s Tacoma dominates the segment, creating an opening for fresh, differentiated products.

Whether Ford will ever turn this CGI vision into metal remains uncertain. But projects like Ramadhan’s are valuable: they provoke debate, inspire designers, and sometimes nudge manufacturers to rethink categories. For fans of trucks and automotive design, the digital Ranchero is a compelling reminder that legacy nameplates can be reborn in unexpected, market-savvy ways.

What do you think — could a modern Ranchero help Ford reclaim mid-size truck share, or should Ford keep focusing on Ranger and Maverick expansion?

Source: autoevolution

2027 Ford Ranchero Reimagined as Modern Mid-Size Pickup

Digital artist Digimods DESIGN reimagines the Ford Ranchero as a modern 2027 mid-size pickup. The CGI concept borrows Expedition cues, offers dual-cab and long-bed options, and highlights Ford's mid-size market opportunity.