4 Minutes
Ferrari's Elettrica Takes Shape — in Pixels
Ferrari has officially laid out the technical blueprint for its first fully electric car, and digital artist Andrei Avarvarii has already taken a creative leap by rendering what the Elettrica might look like. The result is a bold, unconventional body style that complements Ferrari's high-performance EV ambitions while sparking fresh debate among car enthusiasts.
What Ferrari has revealed
At a Technology and Innovation Workshop in Maranello in October 2025, Ferrari confirmed core details of the Elettrica: this will be the brand’s first model built on a purpose-designed electric architecture, developed end-to-end in Maranello. Key engineering highlights include an all-new aluminum chassis, a structure-integrated battery pack, third-generation 48-volt active suspension, and an 800-volt electrical architecture.
Powertrain and performance targets
Ferrari’s electric drive is a dual e-axle layout with permanent-magnet synchronous motors on both front and rear axles, featuring Halbach-array rotors derived from Formula 1 knowledge. The combined output is expected to exceed 1,000 horsepower, with a 0–62 mph (0–100 kph) sprint targeted at about 2.5 seconds and a top speed near 193 mph (310 kph). Production is slated to begin next year, and the Elettrica is aimed at attracting new customers to the brand rather than replacing existing buyers.
Highlights:
- More than 1,000 hp combined output
- 0–62 mph in ~2.5 seconds
- Top speed around 193 mph (310 kph)
- 800-volt architecture and structure-integrated battery
- Developed and built in Maranello
CGI vision: Avarvarii’s imaginative take
Andrei Avarvarii, known on social channels as avarvarii, translated Ferrari’s technical brief into a vivid CGI study. His concept keeps Ferrari’s sculptural cues but stretches proportions and introduces a less conventional silhouette — a move that underscores how electrification lets designers rethink proportions, cooling needs, and aerodynamic packaging.
"The Elettrica concept shows how EV architecture can free designers to explore more radical forms," says a spokesperson for the rendering studio. Whether Ferrari will adopt such an extreme look remains uncertain, but the CGI is useful for imagining possibilities.
Market context and strategy
The Elettrica arrives in a shifting EV landscape. Legacy automakers are still trying to balance profitability with electrification, while newcomers — including several Chinese tech-backed brands — have disrupted expectations by offering feature-rich EVs at aggressive price points. Ferrari’s strategy is different: rather than volume, the focus is on exclusivity, performance, and leveraging motorsport-derived tech to justify a premium position.
Compared with mainstream EVs from mass-market brands, Ferrari’s approach prioritizes:
- High-performance hardware and bespoke chassis engineering
- Use of advanced materials and F1-inspired motor design
- An emotional, brand-led proposition rather than cost-driven value
Design impressions and what to expect
The Avarvarii CGI raises interesting design questions: will Ferrari soften or amplify the concept’s unconventional elements? Expect the production Elettrica to blend familiar Ferrari proportions — long hood feel, cabin-forward stance — with the low cooling demands and unique packaging of an EV. Aerodynamics, battery thermal management, and the third-gen active suspension will shape the final silhouette more than in any internal-combustion model.
For readers wondering how the Elettrica stacks up against rivals: think of it as Ferrari’s high-performance answer to ultra-luxury electric hypercars — not a Tesla competitor by volume, but a track-capable, technologically ambitious halo for the brand.
Final thought
Ferrari’s Elettrica is more than a powertrain pivot: it’s a statement about where the brand believes performance and luxury intersect in an electric era. Whether the production car adopts Avarvarii’s daring lines or opts for a more conservative translation, the Elettrica will be a key milestone in Ferrari’s electrified future.
"The Elettrica targets new customers and a new chapter — performance reimagined for the electric age."
Source: autoevolution
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