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Binance elevates Yi He to co-CEO amid leadership shift
Binance has confirmed a major leadership change after Richard Teng, the exchange's current CEO, announced Yi He will become co-CEO during Binance Blockchain Week in Dubai. The appointment signals a renewed focus on product innovation, marketing-led growth, and global expansion as Binance navigates increased regulatory scrutiny and aims to strengthen trust with users worldwide.
Why Yi He’s promotion matters for the crypto industry
Yi He co-founded Binance alongside Changpeng Zhao (CZ) and has been a driving force behind the company’s branding, go-to-market strategy, and product-led initiatives. While CZ was the public face of the exchange, He has historically worked behind the scenes on strategic planning and business development. Her promotion to co-CEO complements Richard Teng’s regulatory and compliance expertise and creates a balanced leadership pairing as Binance pursues more regulated markets.
This transition is significant for investors, developers, and users of the crypto ecosystem because it unites two different leadership strengths: Teng’s background as a former regulator and compliance-focused executive, and He’s track record in innovation, community growth, and product strategy. For a leading crypto exchange, that combination aims to accelerate Web3 infrastructure efforts while prioritizing regulatory alignment and user protection.
What Yi He will oversee and priorities going forward
Binance says Yi He will play a central role in guiding Binance Labs, product innovation, community engagement, and the company’s long-term vision. She will continue to build user-centric products designed to scale to a global audience as Binance targets ambitious growth goals, including reaching one billion users.
Under the new co-leadership model, expect Binance to emphasize:
- Strengthening regulatory compliance and transparency across jurisdictions
- Expanding Web3 infrastructure, developer support, and Binance Labs investments
- Enhancing user experience, branding, and product adoption worldwide
- Prioritizing sustainable innovation while protecting customer assets
Context: leadership, regulation, and market trust
Richard Teng, who took over executive leadership following a period of regulatory enforcement and the removal of CZ from the CEO role, has steered Binance toward a compliance-first posture. Yi He’s appointment is positioned as a natural progression: her strategic, bottom-up approach and marketing experience will support product growth while Teng continues to engage with regulators and oversee global governance.
Investors and industry observers will watch how the co-CEO structure affects Binance’s operational decisions, listings, and global partnerships. For crypto users and the developer community, the development signals Binance’s intent to blend regulatory respectability with continued product-centric expansion.
As the exchange scales and evolves, Yi He’s promotion to co-CEO is likely to influence Binance’s brand, community outreach, and the future roadmap for its trading platform, Binance Labs incubator, and broader Web3 initiatives. The partnership between Teng and He aims to balance compliance, innovation, and user trust as the company pursues global growth.
Source: coindesk
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