3 Minutes
By Caroline Álvarez | Edited by Anthony Patrick
A new documentary about First Lady Melania Trump has coincided with a short-lived rally in the Melania-themed meme coin, highlighting the ongoing appetite for celebrity crypto tokens even as the Official Trump coin continues its steep decline.
Documentary screening sparks crypto interest
The Melania coin climbed roughly 17% over the past week, trading near $0.176 after a private White House screening of a Brett Ratner-directed documentary on Jan. 24. The event drew high-profile figures including Mike Tyson, Queen Rania, and Amazon CEO Andy Jassy. Reports say Amazon acquired global rights to the film, which is slated for release on Jan. 30.
Celebrity exposure and media attention often create short-term demand for themed memecoins, and the Melania token's uptick is a clear example of how off-chain events can influence on-chain prices. Retail traders and meme coin speculators tend to chase narrative-driven catalysts, producing fast moves in price and volume.
Official Trump coin remains in a bear market
By contrast, the Official Trump token has plunged about 93% since launching ahead of the 2025 inauguration and is trading near $4.80. Market commentators, including Anthony Scaramucci, have criticized both tokens as 'gambling tokens,' warning that turning political influence into tradable assets could harm institutional credibility and invite regulatory scrutiny.
Even with the Melania coin's recent gains, the broader picture shows elevated volatility across celebrity-themed crypto assets. Investors should weigh tokenomics, liquidity, and exchange listings before committing capital to these speculative plays.
What drove the market moves?
The primary driver for the Melania coin was publicity tied to the documentary screening and its celebrity guest list, amplified by social media chatter. For memecoins, narrative momentum, low circulating supply, and concentrated holders often produce outsized price swings. Conversely, sustained selling pressure, lack of utility, and negative headlines can push tokens like the Official Trump coin into extended downturns.
Investor takeaways and risk factors
Celebrity-themed tokens remain highly speculative and prone to dramatic intraday moves. Key risks include poor liquidity, concentrated ownership, regulatory action, and reputational controversies linked to the personalities behind the tokens. Traders interested in meme coins should perform due diligence on smart contract audits, liquidity pools, and exchange listings and avoid allocating more than they can afford to lose.
Broader context: politics and controversy
The screening and token activity unfolded amid political controversy. On Jan. 26, former President Trump issued a statement defending a contested White House ballroom expansion, and the administration faced scrutiny over federal actions related to an ICE agent's involvement in a fatal incident in Minneapolis. These developments illustrate how political events and media narratives can quickly reverberate through crypto markets.
Ultimately, the Melania coin rally underlines the market's appetite for celebrity crypto stories, while the Official Trump token's collapse highlights the fragility of politically linked digital assets in a volatile market.
Source: crypto
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