3 Minutes
Strong Debut for the Mazda EZ-60 at the 2025 Chongqing Auto Show
Mazda made a significant impression at the 2025 Chongqing Auto Show by unveiling its latest mid-size SUV, the EZ-60, to regional audiences after a global premiere at Auto Shanghai. Developed in collaboration with Changan Auto, the Mazda EZ-60 is designed to meet the evolving needs of urban drivers, featuring a blend of innovative technology, advanced safety features, and distinctive Mazda styling.
Exceptional Demand and Market Appeal
The Mazda EZ-60 has quickly gained traction, surpassing 26,000 pre-orders by June 6 through a modest deposit program. The SUV's popularity is underpinned by strong interest from younger, city-dwelling customers—76% of pre-orders originate from buyers aged 25 to 40, and 71% are located in China’s tier-one and tier-two urban centers. Mazda showcased real driver testimonials, with one guest emphasizing the SUV's aerodynamic bodywork, and another highlighting its cutting-edge interior technology.
Pioneering In-Car Technology and Features
The EZ-60 raises the bar in its segment by offering several first-in-class features. It touts a 100-inch naked-eye 3D head-up display (HUD) with eye-tracking capabilities—engineered to handle demanding road conditions seen in cities like Chongqing. The HUD can display navigation and safety alerts, even in stationary mode, and is complemented by a powerful 23-speaker Dolby Atmos audio system. Inside, a high-performance 4nm smart cockpit chip empowers more than 1,700 car control functions, all accessible via a stunning 26.45-inch 5K floating display. Adaptive brightness adjusts the screen for optimal clarity, enhancing both usability and safety.
Unique Pre-Order Program and Buying Experience
Buyers can secure their Mazda EZ-60 with an initial deposit of only 10 yuan (about $1.50 USD), increasing incrementally until delivery. The full deposit is deducted from the final purchase price, making the process accessible and flexible for early adopters. Reservations are available on Changan Mazda’s official website, app, mini program, and authorized dealerships.
Performance, Design, and Market Position
With its aerodynamic silhouette, luxurious interior, and suite of advanced driver assistance features, the Mazda EZ-60 stands out as a dynamic contender in the competitive mid-size SUV market. Distinctive design cues, such as the floating display and modern cabin layout, elevate the user experience, while the car’s responsive handling stays true to Mazda’s signature driving philosophy.
Show Highlights and Future Models
Alongside the EZ-60, the event spotlighted the Mazda EZ-6 Sport Edition, which features bold exterior upgrades including black trims, forged wheels, and red brake calipers, as well as a premium suede interior. The EZ-6 Sport Edition offers four trim levels starting from 161,800 yuan (roughly $22,300 USD) and has already seen exports to Europe. It boasts nine airbags and is fully compliant with both Chinese and European safety standards, pending further crash testing by C-IASI and Euro NCAP.
Changan Mazda further introduced the CX-5 Onyx Edition with an all-black aesthetic, continuing a trend of stylish, performance-inspired variants. Looking ahead, Mazda confirmed its commitment to launching more electric vehicles built on dedicated EV platforms, promising to blend cutting-edge electrification with the renowned driving dynamics and design ethos that global Mazda fans have come to expect.
Source: carnewschina
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