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Toyota Unveils Special Edition Crown Models: A Fusion of Luxury and Innovation

Toyota Unveils Special Edition Crown Models: A Fusion of Luxury and Innovation

2025-05-23
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Toyota has introduced two special edition models of its esteemed Crown sedan in Japan, commemorating the 70th anniversary of the Crown nameplate. These editions blend luxury, innovative design, and advanced powertrains, offering a premium experience at an accessible price point.

70th Anniversary Edition: A Nod to Maybach's Elegance

The first of these special editions, aptly named the 70th Anniversary Edition, showcases a two-tone exterior reminiscent of the opulent Maybach designs. The upper section of the body is adorned in metallic gray, while the lower portion is available in either pearl white or pearl black. This sophisticated color scheme elevates the Crown's aesthetic appeal, positioning it as a standout luxury sedan.

Complementing its striking exterior, the 70th Anniversary Edition rides on 20-inch matte black alloy wheels. Under the hood, buyers have the option between two advanced powertrains: a 2.5-liter hybrid engine paired with an automatic transmission or a hydrogen fuel cell system derived from the Toyota Mirai. Subtle gray side decals featuring the "70th" insignia add a bespoke touch to the vehicle's profile.

Inside, the cabin exudes a classic and minimalist charm. Black glossy upholstery harmonizes with coordinated wood trims, creating an ambiance of understated elegance. Special 70th Anniversary logos are laser-etched onto the dashboard, gear shift lever, welcome lights, leather owner's manual case, and even the vehicle's key, underscoring the exclusivity of this edition.

Z Limited Matte Edition: Bold and Practical

The second special edition, known as the Z Limited Matte Edition, boasts a dark matte gray finish with a unique coating that Toyota describes as easy to maintain. Like its counterpart, this model is equipped with 20-inch matte black alloy wheels and offers the same choice between hybrid and hydrogen fuel cell powertrains.

While the Z Limited Matte Edition forgoes the jewel-like gear shift lever found in the 70th Anniversary Edition, it offers optional features such as headrest cushions and a panoramic sunroof. The interior mirrors the minimalist design of the 70th Anniversary Edition, featuring black glossy upholstery that exudes modern sophistication.

Pricing and Availability

The 70th Anniversary Edition is priced starting at 7.55 million yen (approximately $52,700) for the hybrid variant, with the hydrogen model priced at 8.55 million yen (around $59,700). The Z Limited Matte Edition begins at 8.1 million yen (about $56,500) for the hybrid version and 9.1 million yen (approximately $63,500) for the hydrogen variant.

Conclusion

Toyota's introduction of these special edition Crown models underscores the brand's commitment to blending luxury with innovation. By offering advanced powertrain options and distinctive design elements, these editions provide a premium driving experience that remains accessible to a broader audience. As Toyota continues to celebrate the Crown's rich heritage, these models serve as a testament to the brand's dedication to excellence and forward-thinking design.

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