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Volvo XC60 Becomes Brand’s Best-Selling Model, Overtaking the Legendary 240 Series

Volvo XC60 Becomes Brand’s Best-Selling Model, Overtaking the Legendary 240 Series

2025-06-25
0 Comments Ethan Miles

4 Minutes

The Volvo XC60 has officially etched its name in automotive history by becoming Volvo’s all-time best-selling vehicle. Surpassing the iconic Volvo 240, the XC60 has now recorded more than 2.7 million units sold worldwide, making it a cornerstone in the popularity of luxury compact crossovers.

Volvo XC60: From Concept to Global Bestseller

Unveiled as a concept at the 2007 Detroit Auto Show, the Volvo XC60 was launched in 2008, quickly capturing the attention of car enthusiasts and families alike. Slotting into Volvo’s popular 60 Series lineup alongside models like the S60 and V60 Cross Country, the XC60 built on the brand's reputation for safety, Scandinavian design, and innovative technology. As Volvo’s second SUV, following the larger XC90, the XC60 seamlessly bridged the gap between midsize utility and compact agility.

Immediate Success and Ongoing Evolution

The XC60’s appeal was clear from the start; it claimed the title of Volvo’s best-seller by 2009. Initially manufactured in Europe, it later broke new ground as Volvo’s first truly global model by expanding production to China. As the XC60’s global presence grew, so did its recognition, with the second-generation model earning the prestigious World Car of the Year award in 2018.

Specifications, Design, and Performance

The first generation of the Volvo XC60 catered to a wide spectrum of drivers with robust gasoline and diesel engine options. The arrival of the second generation marked Volvo’s dedication to sustainability, as hybrid drivetrains were introduced for improved efficiency and lower emissions without sacrificing performance. The XC60 has consistently offered advanced safety features, luxurious Scandinavian interiors, and cutting-edge infotainment systems, making it a leader among premium compact SUVs.

Market Presence and Sales Records

2024 stands out as a milestone year for the XC60, with 230,853 units sold—a 1% increase over the previous year. China leads as the biggest market for the XC60, followed closely by Europe and the United States. The model has crossed the 200,000-unit threshold in multiple years, showcasing its enduring global appeal and solidifying its position as the family SUV of choice.

Honoring a Legend: The Volvo 240

Before the XC60, the Volvo 240 reigned supreme as Volvo’s quintessential family car. Designed by Jan Wilsgaard, the 240 debuted in 1974, replacing the venerable 140 Series and remaining in production for nearly two decades. Available as both a sedan and a wagon, the 240 was produced internationally and became known for its rock-solid reliability, innovative safety features, and versatile engine lineup—including four-cylinder gasoline units and inline-five and inline-six diesel options.

The 240 was a pioneer in automotive safety, introducing enhanced side-impact protection that later evolved into Volvo’s patented Side-Impact Protection System (SIPS). In 1978, the 240 also debuted the world’s first integrated child booster cushion, underscoring the brand’s long-standing commitment to passenger safety.

Comparing Two Volvo Icons

Production of the 240 overlapped with more modern Volvo models—the 700, 900, and the official successor, the 850. In total, the Volvo 240 amassed sales of 2,685,171 units, while the entire 200 Series family, including the V6-powered 260 and bespoke 262C by Bertone, reached 2.86 million units. Industry experts anticipate that the XC60 will surpass this benchmark by 2026, further cementing its legacy.

Redefining the Volvo Family Experience

Reflecting on the shift in Volvo’s best-selling vehicles, Susanne Hägglund, Volvo Cars’ Head of Global Offer, noted, “Growing up in Sweden in the 1980s, the Volvo 240 was the iconic family car – you could spot one in almost every driveway. Today, the XC60 has not only become the family favorite but also our all-time top-seller, which in itself is the ultimate proof of a successful vehicle. With ongoing updates, the XC60 continues to lead in efficiency, comfort, and innovation.”

As the Volvo XC60 continues to set new records, it embodies the evolution of the modern Volvo—a blend of advanced safety, environmental stewardship, premium design, and versatile performance. For car enthusiasts and families alike, the XC60 represents the new standard in luxury crossover excellence.

Source: autoevolution

"I’m Ethan — gearhead by nature, writer by choice. If it’s got wheels and horsepower, I’ve probably tested it or written about it!"

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