3 Minutes
Market snapshot: modest H1 growth, stronger Q2 momentum
In the first half of the year India’s smartphone market expanded slightly, with shipments totaling around 70 million units — roughly a 1% rise versus the same period last year, according to IDC. The second quarter was stronger: April–June deliveries reached about 37 million units, marking a 7.3% year‑on‑year increase.
Top brands and category performance
Winners and losers
vivo retained the top position in Q2, capturing roughly 19% of the market and posting a double‑digit sales increase (about 23.5% YoY). Samsung held second place with a 14.5% share and about 21% growth. Oppo followed in third with a 12.4% share and roughly 25.4% growth. Notable gains also came from Motorola (around 8% share, ~39.4% growth), Apple (7.5%, ~19.7% growth) and iQOO (4.3% share, an impressive ~68.4% rise).
Several brands saw declines: Realme slipped to fourth with a 9.7% share and shipments down roughly 17.8%, Xiaomi’s volumes dropped about 23.5%, Poco fell nearly 28.8%, and OnePlus recorded about a 39.4% decrease.
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Price tiers and chipset landscape
The average selling price (ASP) of smartphones in India hit a record of $275 in Q2, up about 10.8% year‑over‑year. Budget devices under $100 grew fastest (up ~22.9%), led by Xiaomi. The $100–$200 band edged up ~1.1%, dominated by vivo, Oppo and Realme. Mid‑range shipments in the $200–$400 bracket eased by about 2.5%, while the $400–$600 tier jumped ~39.5%. The $600–$800 segment nearly doubled (up ~96.4%), and premium models above $800 rose ~15.8%.
On the silicon side, MediaTek retained the largest share at around 44.3% of devices, while Qualcomm powered roughly 33.9%.
Product features, comparisons and use cases
Premium and upper‑mid models are driving ASP growth thanks to upgrades such as higher refresh‑rate OLED displays, multi‑camera systems, faster SoCs, enhanced battery tech and advanced 5G modems. For consumers:
- Budget phones (under $100): ideal for first‑time smartphone buyers and feature‑centric value users.
- $100–$400 mid‑range: balanced camera performance, battery life and 5G connectivity for everyday users.
- $400+ premium devices: targeted at creators, mobile gamers and professionals who need superior displays, processing power and imaging.
Comparatively, brands leaning into camera, software optimization and aggressive pricing have outperformed rivals in their segments; performance‑focused imprints (like iQOO) have seen particularly rapid growth.
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Market relevance and outlook
The shift toward higher‑price tiers and the chipset market split have implications for supply chains, carrier 5G rollouts and retail strategies in India. IDC expects full‑year smartphone shipments to finish with a low single‑digit decline, signaling continued market pressure despite pockets of premium growth.
All original images and captions from the source have been retained as provided.
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