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Samsung eyes a new category of smart eyewear
Smart glasses remain a niche segment of wearable technology in mid‑2025, but momentum is building. According to a Seoul Economic Daily report, Samsung is developing a new pair of smart glasses intended to compete with the Ray‑Ban Meta. The prototype is said to blend audio, sensing and camera capabilities into a portable, screenless form factor aimed at mainstream consumers.
Product features: what to expect
Details are still limited, but the project reportedly includes integrated speakers, microphones and an on‑board camera. Those elements mirror features that have made the Ray‑Ban Meta useful — from on‑device media playback and short video capture to live translation and AI assistant interactions. Samsung’s version is likely to support voice commands, capture brief clips for social sharing, and even act as an emergency substitute for earbuds thanks to built‑in audio.
Possible hardware and software integrations
Beyond basic sensors, Samsung could leverage generative AI and deep integration with its Galaxy ecosystem. That means tight pairing with Galaxy phones and smartwatches, plus smart home controls through the company’s services. Combining point‑of‑view camera data with AI could enable contextual suggestions, live translation, visual search and hands‑free media controls.
Comparisons: Samsung vs Ray‑Ban Meta and rivals
While the Ray‑Ban Meta has established a consumer baseline for smart eyewear, Samsung’s entry would be notable for its ecosystem advantage. Where Meta pairs hardware with platform services, Samsung can integrate with Galaxy smartphones, wearables and its smart home portfolio. The report emphasizes these glasses are separate from Samsung’s XR headset initiative (including Project Moohan) and are intended to be more affordable and portable than full mixed‑reality headsets.
Advantages and market relevance
Samsung appears to believe smart glasses could evolve into a successor or strong complement to smartphones by providing a first‑person view of the world. That perspective, when combined with generative AI and device/service integration, can create compelling hands‑free experiences: instant translations, contextual assistant prompts, AR overlays via companion devices, and seamless media capture.
Use cases and target customers
Potential use cases range from everyday media capture and voice control to productivity functions for mobile professionals. Travelers may value live translation and POV capture, while commuters could appreciate quick access to notifications and audio media without carrying extra earbuds. If priced competitively — the report suggests a modest tag similar to Meta’s offering — Samsung’s glasses could appeal to early adopters and Galaxy users seeking integrated wearable experiences.
Timing and competitive landscape
The Seoul Economic Daily report places a potential launch in late 2026, leaving room for competitors to iterate; HTC, for example, recently launched the fashion‑oriented Vive Eagle. Samsung’s approach of a screenless, affordable smart eyewear product could broaden consumer options and intensify competition in the wearable technology and smart eyewear market.
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