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Launch date and availability
A fresh report from South Korea offers concrete details on Samsung's first extended reality (XR) headset, Project Moohan. According to NewsWorks, Samsung will unveil the device at the next Galaxy Unpacked event on 29 September 2025. The headset is expected to go on sale first in Samsung's home market on 13 October 2025, with a staggered rollout to other regions to follow.
Price expectations and shipment targets
NewsWorks says Samsung will price Project Moohan between 2.5 and 4 million South Korean won, roughly $1,800 to $2,000 — positioning it below the Apple Vision Pro. Samsung reportedly aims to ship about 100,000 units in its initial year, compared with roughly 224,000 Vision Pro shipments from Apple last year.
Product features and hardware
Core specifications
Project Moohan will run on Qualcomm's Snapdragon XR2+ Gen 2 platform and use Google’s Android XR operating layer, reflecting the Google–Samsung collaboration announced in December 2024. The headset features two micro OLED displays with a 90Hz refresh rate, a multi-camera array of 12 sensors, and an external battery pack for extended use.
Design and interface
Expect a premium build with external battery support to keep weight balanced and battery life manageable. The combination of micro OLED panels and a 90Hz refresh should deliver sharp visuals and smooth motion, while Android XR and Google services will drive app compatibility and ecosystem integration.
Comparisons and advantages
Compared with the Apple Vision Pro, Samsung appears to be targeting a slightly more accessible price point while offering a competitive spec sheet. Advantages of Project Moohan include strong Android-based app support through Google, Qualcomm's dedicated XR silicon for optimized processing, and a multi-camera setup that can support mixed-reality passthrough and advanced tracking.
Use cases and market relevance
Project Moohan is well suited for productivity, immersive media consumption, enterprise training, virtual meetings, and spatial computing applications. Samsung’s strategy of a domestic-first launch lets it refine supply and software localization before broader availability, while the shipment target indicates cautious, demand-driven scaling.
Outlook
If these leaks hold, Samsung will enter the high-end XR market with a compelling alternative to existing devices. Price competitiveness, Android/Google integration, and Qualcomm’s XR2+ Gen 2 performance will be key to driving adoption among tech enthusiasts, developers, and enterprise customers.
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