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Meta has confirmed it will introduce paid, ad-free subscriptions for Facebook and Instagram in the UK "over the coming weeks." The option gives users a choice to remove ads from their feeds by paying a monthly fee.
Pricing and how the subscription works
The new subscription costs £2.99 per month when purchased on the web and £3.99 per month if you subscribe through iOS or Android — the mobile price is higher because of Apple’s and Google’s in-app fees. These rates apply to the first account listed in your Meta Accounts Center. For each additional account added to the same Account Center, Meta charges £2/month on the web or £3/month via iOS or Android.
When you subscribe, the ad-free setting will apply to all Facebook and Instagram accounts you’ve connected in your Meta Accounts Center, provided each qualifying account has an active subscription. If you decide not to subscribe, your experience remains unchanged: you’ll continue to see personalized, ad-supported content.
Why Meta is offering an ad-free tier
Meta says the change comes in response to recent UK regulatory guidance and after extensive engagement with the Information Commissioner’s Office (ICO). The company will notify UK users aged 18 and over that they can opt for an ad-free experience. In short, this gives users an explicit paid alternative to ad-funded personalization.
Practical considerations before you subscribe
Removing ads does not alter other platform features or how your data is processed for non-ad purposes. Check which accounts are linked in your Meta Accounts Center so you understand which profiles will be covered by a subscription. Also keep in mind that subscribing via app stores may cost more due to store fees, and availability or pricing could vary with future regulatory developments.
Conclusion
Meta’s ad-free subscriptions provide UK users a clear choice between a subscription-funded experience and the traditional, ad-supported model. For anyone concerned about targeted advertising or seeking a cleaner feed, this rollout is a notable development to watch.
Source: gsmarena
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