4 Minutes
Bold CGI Rendering Reimagines the Next S‑Class
A striking new set of renderings imagines what a 2030 Mercedes‑Benz S‑Class might look like — and it’s already provoking debate. Published by Kolesa and inspired by the Vision Iconic Concept, this virtual study borrows the show car’s oversized grille, curvaceous rear, and wafer‑thin LED taillamps, then adds its own spin with multi‑spoke wheels and abundant chrome. The result: a luxury sedan that could, in spirit at least, challenge high‑end rivals like the Rolls‑Royce Ghost in visual presence.
Design highlights and first impressions
The imaginary S‑Class comes dressed in white, trimmed with chrome and signature Mercedes motifs: a large trunk emblem, the three‑pointed star on the hood, flush door handles, and teardrop‑shaped, star‑studded LED headlights. L‑shaped vents in the front bumper and an integrated chin spoiler aim to give the concept a modern, assertive stance.
Taken part‑by‑part, many elements read well — the grille references the Vision Iconic Concept, while the rear curvature and thin taillights feel contemporary. But when combined, some proportions clash: the very large grille seems disproportionate to the window line, and the flowing rear buttresses don’t fully reconcile with the sharper lower body creases.
"Beautiful in isolation, busy in concert" might be the best way to describe it. The multi‑spoke wheels, however, are an inspired touch; they complement the long‑roof silhouette and add visual lightness.
Where the rendering succeeds — and where it stumbles
Highlights:
- Distinctive front end with dramatic grille and artistic headlights
- Clean flush handles and tidy side profile
- Chrome accents that underline premium positioning
Points of critique:
- Overly large grille that dominates the nose
- Window line and rear curves that don’t fully integrate with lower body angles
- A slightly cluttered mix of retro flair and modern sharp edges
Design context and market positioning
It’s worth remembering this is a virtual proposal, not a preview of Mercedes’ production intent. Still, these renderings tell us something interesting about the expectations for a future S‑Class: consumers and designers want cars that feel both authoritative and elegant, even in an era of electrification and digitalization.
Comparisons to the Rolls‑Royce Ghost are more about visual ambition than reality. The Ghost sits at the pinnacle of bespoke luxury with handcrafted materials and bespoke service options; Mercedes’ S‑Class competes on technological leadership, comfort innovations, and — increasingly — electrified powertrains. A bold S‑Class design like this would aim to narrow the aura gap by projecting greater luxury presence.
Speculation on powertrains and tech
While the rendering doesn’t show internals, industry trends point toward electrified S‑Class variants by 2030: plug‑in hybrids and full BEVs on dedicated architectures, advanced driver assistance, and next‑gen infotainment. Expect Mercedes to balance form and aerodynamic efficiency, which may tame some of the oversized grille cues seen here.
Final thoughts
Not every CGI hits the mark, but this concept does spark conversation. It sits squarely in the love‑it‑or‑hate‑it territory — much like BMW’s Neue Klasse when it first arrived — yet some bold designs grow on the public over time. Whatever Mercedes’ designers choose for the real next‑gen S‑Class, renderings like this help shape expectations and push the conversation about where flagship luxury design might head.
What do you think — does this imagined S‑Class have Rolls‑Royce‑rivaling presence, or is it too busy to land as a future flagship? Share your take.
Source: autoevolution
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