Kia EV3 Sets New Benchmark with Top Euro NCAP Assisted Driving Rating

Kia EV3 Receives Prestigious 'Very Good' Rating from Euro NCAP

The all-new Kia EV3 has made headlines by earning the highest "Very Good" rating in the most recent Euro NCAP assisted driving assessments. This recognition not only underscores the electric SUV’s advanced driver-assistance technology but also positions it as a leader in automotive safety standards among electric vehicles.

Highway Driving Assist 2: Advanced Assisted Driving Technology

At the core of this impressive achievement is Kia’s cutting-edge Highway Driving Assist 2 (HDA 2) system. Euro NCAP rigorously tested the EV3 across two main categories: ‘assistance competence’—the system’s efficiency and effectiveness in delivering support, and ‘safety backup’—how well it protects and intervenes if needed. The Kia EV3 secured scores of 74 and 88 out of 100 in these categories, resulting in a class-leading total score of 162 points. This makes the EV3 not only Kia’s first model but also the Hyundai Motor Group’s first vehicle to earn Euro NCAP’s top assisted driving grade.

Euro NCAP praised the balance HDA 2 achieves between hands-on driver engagement and seamless support. The system delivers reliable assistance in real-world situations like lane changes, maintaining position at varying speeds, and bringing the car to a safe stop if the driver is unresponsive. With comprehensive safety backup integrated, the EV3 offers motorists peace of mind on every journey.

Official Statement and Brand Commitment

Reflecting on this accomplishment, Pablo Martinez Masip, Vice President Product and Marketing at Kia Europe and COO of Kia Connect Europe, stated: “This excellent outcome reflects Kia’s commitment to delivering advanced technologies that enhance driver convenience and passenger safety.” The EV3’s landmark performance highlights Kia’s and Hyundai Motor Group’s ongoing innovation in automotive technology.

EV3: Redefining the Compact Electric SUV Segment

Kia’s EV3 is engineered as a dedicated, high-volume electric SUV tailored to the compact segment. Merging everyday versatility with affordability, the EV3 aims to serve as the primary car for families worldwide. Its forward-thinking design, competitive pricing, and outstanding real-world performance have rapidly garnered industry acclaim.

Award-Winning Excellence

The accolades are already piling up for the Kia EV3. It has been named the 2025 World Car of the Year at the prestigious World Car Awards. In the UK, it has secured the title "Best EV Crossover" at the TopGear.com Electric Awards 2025, and was recently crowned "UK Car of the Year 2025" at The UK Car of the Year Awards.

Outstanding Range, Interior, and Future Options

With a class-leading all-electric range of up to 375 miles (combined WLTP), the EV3 stands out among compact crossovers for long-distance capability. Its innovative interior maximizes space and comfort, offering superior accessibility and practicality. Looking forward, Kia plans to expand customer options by introducing an all-wheel-drive variant, further enhancing the EV3's appeal and versatility.

How the Kia EV3 Compares

In the rapidly growing electric SUV market, the Kia EV3 distinguishes itself through its advanced driver-assist features, impressive range, and a suite of awards recognizing its excellence. Its combination of technology, safety, and practical design places it ahead of many competitors in the compact electric SUV category.